Digital advertising is helping the brands and businesses around the world to grow their sales. With right alignment you can make your ads more influencing and improve your ROI. Marketing Land columnist Peter Minnium has shared ten tips to help marketers stay ahead in digital advertising. Minnium says, “In the last three decades, the evolution of the advertising industry has accelerated almost unimaginably. The gradual movement from print to radio, and then to television, has been replaced by the leaps and bounds of the digital age. If we are going to continue to meet the industry’s needs,... [...]

The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social. More Findings 34% of marketers plan to increase their mobile search budgets by more than 30% 43% marketers plan to use local extensions as part of a mobile optimized approach to paid search marketing 40% plan to use extended text ads for mobile search marketing 42% marketers say that content marketing is their top priority in 2017 39% and 30% of marketers said that search marketing and social media re their priorities... [...]