A clear digital marketing budget ensures efficient resource allocation, maximizing ROI while avoiding overspending. It helps businesses strategically invest in high-performing channels, adapting to market trends and audience behavior. Digital Marketing Institute has published an article featuring eight steps to plan your digital marketing budget. The DMI team says, “Let’s look at eight key steps that will help you develop a robust and realistic marketing budget. 1) Evaluate past performance The best way to understand how to use your budget is to evaluate past performance. This includes... [...]