Digital marketing helps small businesses reach a wider audience cost-effectively, leveling the playing field with larger competitors. It boosts brand visibility, drives targeted traffic, and increases customer engagement, leading to higher conversions and growth. HubSpot has published a new guide titled ‘Digital Marketing For Small Business’. The HubSpot team says, “This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide... [...]

A clear digital marketing budget ensures efficient resource allocation, maximizing ROI while avoiding overspending. It helps businesses strategically invest in high-performing channels, adapting to market trends and audience behavior. Digital Marketing Institute has published an article featuring eight steps to plan your digital marketing budget. The DMI team says, “Let’s look at eight key steps that will help you develop a robust and realistic marketing budget. 1) Evaluate past performance The best way to understand how to use your budget is to evaluate past performance. This includes... [...]

The latest ‘HubSpot Marketing’ video is titled ‘How To Use AI to Start, Build & Grow Your Small Business’. The HubSpot team says, “Transform your small business with these game-changing AI tools! From startup to scale, discover how artificial intelligence can save you hours and boost your productivity. Perfect for entrepreneurs, small business owners, and side hustlers looking to work smarter, not harder. TIMESTAMPS: How to Start a Business with AI How to Build a Business with AI How to Grow a Business with AI”. HubSpot Marketing  [...]

Offering great digital experiences means creating seamless, engaging, and user-friendly interactions across websites, apps, and online platforms. By focusing on intuitive design, fast performance, and personalized content, businesses can enhance customer satisfaction, build trust, and drive long-term engagement in the digital world. Optimizely is hosting a webinar ‘Create digital experiences that rise, shine, and drive results’ on Wednesday, February 26, 2025, at 10.00 am EST. The Optimizely team says, “Make that morning alarm something you (almost) look forward to, by changing... [...]

Building a marketing funnel involves guiding potential customers through stages of awareness, interest, decision, and action. It helps businesses attract, nurture, and convert leads into loyal customers efficiently. The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Marketing Funnel that Actually Works for your Business’. This video  covers the following: In this video, you’ll discover: The 4 crucial stages of any successful marketing funnel How top brands like Warby Parker design their content strategy Exactly what to measure at each funnel stage The... [...]

A social media content calendar is essential for staying organized and consistent with your posts. It helps plan, schedule, and streamline content, ensuring a cohesive strategy that maximizes audience engagement. The latest ‘HubSpot Marketing’ video is titled ‘How to Automate your Business’ Social Media Content Calendar’. This video  covers the following: Social Media Platform Selection Social Media Content Structure Content Creation with Canva and Adobe Caption Writing with ChatGPT Scheduling Setup and Workflow Overview Customer Service and Engagement... [...]

In 2025, email marketing will evolve with advanced AI tools that create hyper-personalized content and predictive targeting, ensuring more relevant communication with each subscriber. Automation and interactive elements like embedded videos and surveys will enhance engagement and conversion rates, making emails a more dynamic marketing tool. Digital Marketing Institute has published a new ebook titled ‘Email Marketing Playbook: How to Execute & Optimize Campaigns’. Mischa McInerney says, “Email marketing can be taken for granted by many marketers, but it’s one of the... [...]

This is a reminder for the DMI webinar to be held on January 22, 2024. Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing Institute is hosting a webinar ‘Marketing to the Next Generation’ on Wednesday, January 22, 2025. The DMI team says, “Today’s young consumers expect more than marketing – they demand authenticity, purpose, and connection. Join... [...]

Growing a small business involves strategic planning, effective marketing, and building strong customer relationships. Leveraging innovation and adaptability helps businesses scale operations, improve profitability, and navigate competitive markets. The latest ‘HubSpot Marketing’ video is titled ‘5 Effective Marketing Strategies to Grow your Small Business’. This video  covers the following: Creating a mobile-friendly, conversion-optimized website Leveraging customer reviews for business growth Finding and building profitable local partnerships Affordable marketing... [...]

Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date’. Emma Prunty says, “Before we look at the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to have a digital marketing strategy that will inform and support all your marketing activities. An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have... [...]