Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing Institute is hosting a webinar ‘Marketing to the Next Generation’ on Wednesday, January 22, 2025. The DMI team says, “Today’s young consumers expect more than marketing – they demand authenticity, purpose, and connection. Join us for this webinar with Jane McDaid, award-winning digital strategist... [...]
Archive for the 'Digital Marketing Strategies' Category
Global marketing involves promoting products or services across multiple countries, adapting strategies to diverse cultures and markets. It helps businesses expand their reach, build brand awareness, and drive international growth. HubSpot contributor Hannah Fleishman has published an article featuring 13 businesses with brilliant global marketing strategies. She says, “Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades. With the invention of social media, websites, and other online... [...]
Digital marketing in 2024 and 2025 is expected to be driven by AI-powered personalization, voice and visual search, and sustainable branding practices. Emerging technologies like AR/VR and increased focus on data privacy will shape customer engagement and marketing strategies. Digital Marketing Institute is hosting a webinar ‘2025 Trends in Digital Marketing’ on Monday, December 9, 2024. The DMI team says, “It’s that time again – our most popular live webinar of the year! Join digital marketing expert Will Francis as he leads a panel of 3 industry leaders in an engaging... [...]
Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market. Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification to Marketing Professionals, Employers, Universities, and Colleges 2025’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor... [...]
Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]
Global Digital Skills are essential for navigating today’s tech-driven world, enabling individuals to work effectively in digital environments. These skills bridge gaps in the global workforce, fostering innovation, economic growth, and improved employability across industries. Digital Marketing Institute has published ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor in the workplace,... [...]
Digital marketing helps small businesses reach a broader audience at a lower cost through targeted online strategies. It enables them to compete with larger companies by leveraging social media, SEO, and email marketing effectively. HubSpot has published a new guide titled ‘Digital Marketing For Small Business’. The HubSpot team says, “This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message... [...]
This is a reminder for the Adweek webinar to be held on October 17, 2024. Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong... [...]
This is a reminder for the Adweek webinar to be held on October 16, 2024. Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where... [...]
This is a reminder for the Adweek webinar to be held on October 15, 2024. With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why... [...]