Econsultancy has published a free guide titled ‘Maximising the ROI of Digital Marketing’. The Econsultancy team says, “Having the ability to accurately quantify the contribution that a marketing programme or strategy has had upon revenue and profits is the holy grail of marketing measurement. With the amount of money brands are investing in their digital marketing programmes today, it is extremely important that they understand the value of their investment. Yet, as the expert interviews carried out for this report reveal, there remains little industry consensus over the best... [...]

Digital marketing has opened new channels for brands and marketers. It allows you to reach out your target audience in multiple ways. Entrepreneur contributor Shubhagata Choudhury has shared four ways digital marketing is influencing user choice and customer acquisition. Choudhury says, “Facebook Walls Are The New Billboards! Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground... [...]

In marketing, you need to keep your eyes and ears open. It is an experimental process that leads to success and failures. You would agree that following the set examples of brands can help you design successful campaigns. Learning from these brands can get you success in your marketing endeavours. Entrepreneur contributor Jim Joseph has shared the marketing strategies adopted by five major brands. Joseph says, “Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re... [...]

Every year we decide to make your business flourish even more and for that it is important to try out new ways so that we could enhance our customer reach and boost the business. Entrepreneur contributor Ankush Mahajan has shared five strategies to boost digital marketing in the new year. Mahajan says, “In 2017, we have seen many changes in the search and we can say Google is putting its continuous efforts to make search behaviour better for users. Considering these changes, you need to plan or revise your digital marketing strategy in 2018 for getting more traffic and to generate sales for... [...]

HubSpot columnist Jasz Joseph has listed the eight marketing trends that may expire by 2018. Joseph says, “When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.  As you are updating your inbound marketing strategies for 2018, consider tossing out these overused, under-performing marketing trends to make... [...]

It is necessary to evaluate your marketing strategies from time to time. Business.com columnist Ray Coppinger has put forward four questions to help your find out if your digital marketing strategy is optimized. Coppinger says, “Whether you are a fresh face to the industry or a seasoned marketing veteran, good is never good enough. You should constantly question campaign performance, researching and testing new ways to enhance your marketing strategy and exploring strategies to grow. If you are unsure where to start your search for digital marketing strategy excellence, begin by asking yourself... [...]

Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy. Now that we’ve gotten to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy. How to Build a Comprehensive Digital Strategy 1)... [...]

HubSpot’s Elissa Hudson has published a guide to seven effective marketing strategies. Hudson says, “Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Depending on... [...]