Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy. Now that we’ve gotten to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy. How to Build a Comprehensive Digital Strategy 1)... [...]

HubSpot’s Elissa Hudson has published a guide to seven effective marketing strategies. Hudson says, “Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Depending on... [...]