Econsultancy contributor Ben Davis has published an article featuring eight digital and marketing trends for 2025. He says, “This year we’ve got eight trends, and for a bit of fun I’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. I am in no way trying to redefine the 4Ps, it’s simply a naked ploy to make the list more memorable. 1. Marketers do less with less (AKA staying strategic in tough times) When we asked a few agency folk about the elephant in the room heading into 2025, Mindshare Sweden’s Nils Andersson Wimby pointed to a familiar... [...]
Archive for the 'Digital Marketing Trends' Category
Digital marketing careers offer dynamic opportunities in areas like SEO, social media, and content creation. With businesses rapidly shifting online, skilled professionals are in high demand across industries. Digital Marketing Institute has published ‘A Guide To Digital Marketing Career Paths in 2025’. Dan Hughes says, “If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider. 1. Social media manager Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates... [...]
Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘DMI Real Career Stories – Tech Founder & Data Storyteller’. The DMI team says, “We recently got to hear from Eli Goodman, CEO and founder of Datos. In this candid conversation Eli traces his career from humble beginnings in the Atlanta advertising scene of the late ’90s to becoming a data-driven entrepreneur whose startup was acquired by Semrush in just over three years. Eli shares how an early job in tech research sparked a lifelong fascination with data and... [...]
Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Expert’s Guide to Amazon Ads’. The DMI team says, “In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform. Elizabeth’s top... [...]
Digital marketing in 2025 is driven by AI, personalization, and immersive technologies like AR and VR to create deeper customer connections. Brands are focusing on data-driven strategies and ethical practices to build trust and relevance. HubSpot has published a new guide ‘Digital Marketing: Everything You Need to Know to Get It Right’. Lucy Alexander says, “In 2024, there were an estimated 5.5 billion internet users globally, underscoring the need for a strong digital presence. With that in mind, I’m here to discuss all things digital marketing, backed by data from our 2025... [...]
The latest ‘HubSpot Marketing’ video is titled ‘6 Marketing Trends You Need to Know in 2025’. The HubSpot team says, “The marketing landscape has completely transformed. If you’re still using last year’s playbook, you’re already falling behind. In this data-packed video, I break down the 6 critical marketing trends reshaping how brands connect with customers in 2025: AI Marketing: Why 92% of marketers say AI has changed their job (and how to measure its impact) The Attention Crisis: The surprising format giving 10X higher engagement than... [...]
Building a strong community in marketing fosters brand loyalty, engagement, and trust. It creates authentic connections that drive long-term customer relationships and advocacy. Digital Marketing Institute has published a new episode of ‘Why Community Matters More than Followers’. The DMI team says, “In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of... [...]
Digital Marketing Institute has published a new episode of ‘Making Smarter Marketing Decisions with Clickstream Data’. The DMI team says, “In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood. What is Datos and how does it use clickstream data? Understanding consumer behavior... [...]
In 2025, digital marketing is more AI-driven, with hyper-personalization, automation, and predictive analytics shaping customer experiences. Emerging technologies like AR, voice search, and interactive content redefine engagement, making adaptability key to success. Neil Patel has published an article highlighting digital marketing trends and predictions for 2025. He says, “In 2025, marketers will need to get creative as budgets shrink and resources become limited. The challenge is clear: achieving better results with fewer resources. So how can marketers do more with less while still meeting... [...]
A Fractional CMO is a part-time marketing executive who provides strategic leadership and expertise without the cost of a full-time hire. They help businesses scale, refine marketing strategies, and drive growth efficiently. Digital Marketing Institute has published a new episode of ‘What Does a Fractional CMO Do?’. The DMI team says, “In this episode of the DMI podcast, host Will Francis sits down with Peter Murphy Lewis of StrategicPete.com and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming... [...]