Digital marketing trends for 2025 emphasize AI-driven personalization, voice search optimization, and immersive experiences through AR and VR. Sustainable branding and privacy-centric strategies will also play pivotal roles in shaping consumer trust and engagement. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 digital marketing trends for 2025. He says, “To give you a starting point for crucial conversations, here is my take on the top 10 digital marketing trends for 2025: 1. Digital Marketing Fundamentals In Digital Marketing Fundamentals, I mentioned... [...]

Jim Lecinski is a professor, author, and marketing strategist known for his expertise in digital marketing and consumer behavior. He is particularly recognized for introducing the concept of the “Zero Moment of Truth” (ZMOT) while working at Google. Digital Marketing Institute has published a new podcast episode ‘Trends for 2025 with Jim Lecinski’. The DMI team says, “Watch our extended conversation with Jim Lecinski of the Kellogg School of Management at Northwestern University where he offers his insightful and practical predictions for what’s coming up in... [...]

Digital marketing in 2024 and 2025 is expected to be driven by AI-powered personalization, voice and visual search, and sustainable branding practices. Emerging technologies like AR/VR and increased focus on data privacy will shape customer engagement and marketing strategies. Digital Marketing Institute is hosting a webinar ‘2025 Trends in Digital Marketing’ on Monday, December 9, 2024. The DMI team says, “It’s that time again – our most popular live webinar of the year! Join digital marketing expert Will Francis as he leads a panel of 3 industry leaders in an engaging... [...]

Industry skills certifications validate marketing professionals’ expertise, enhancing their credibility and career prospects. They demonstrate up-to-date knowledge of industry trends, tools, and strategies, making them more competitive in the job market. Digital Marketing Institute has published an ebook ‘The Value of Industry Skills Certification to Marketing Professionals, Employers, Universities, and Colleges 2025’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor... [...]

Global Digital Skills are essential for navigating today’s tech-driven world, enabling individuals to work effectively in digital environments. These skills bridge gaps in the global workforce, fostering innovation, economic growth, and improved employability across industries. Digital Marketing Institute has published ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’. Clodagh O’Brien says, “The way companies operate and how people work is undergoing significant change in 2024. Of course, change has always been a factor in the workplace,... [...]

In 2024, digital marketing increasingly leverages AI and machine learning to deliver hyper-personalized customer experiences, driving engagement and conversions. Additionally, the integration of immersive technologies like augmented reality (AR) and virtual reality (VR) redefines brand interactions, making campaigns more interactive and impactful. Semrush contributor Asif Ali has published an article featuring 75 digital marketing statistics. He says, “Here are some of the broader digital marketing industry statistics: The global digital advertising and marketing market will reach $1.5... [...]

Recent digital marketing trends emphasize the rise of AI-driven personalization, enabling more tailored and relevant customer experiences. Additionally, short-form video content, such as TikTok and Instagram Reels, is becoming increasingly popular for capturing audience attention and driving engagement. Cyberclick has published a new e-book ‘128 Digital Marketing Trends for 2024’. The Cyberclick team says, “The ebook is organized into chapters that delve into the following facets of digital marketing: Trends in digital marketing Trends in digital sales Trends in artificial intelligence Trends... [...]

Landing your dream digital marketing job requires a strategic approach and dedication to honing your skills. Begin by mastering the fundamentals of digital marketing, including SEO, SEM, social media, email, and content marketing. Digital Marketing Institute has made available a replay of its webinar on ‘Land your Dream Digital Marketing Job’. Morgan Cummins says, “In this webinar Morgan Cummins, veteran recruiter and career coach, talks us through the two main areas in which to concentrate your efforts in developing your career. Having a vision and strategy to your search How... [...]

MarketingProfs contributor Robert Half has published an article featuring 2024 must-know insights and trends for marketers. He says, “Fully 94% of marketing and creative managers are struggling to find the talent they need, especially in areas like marketing automation and UX design, Robert Half research found. But the following tips and insights from the 2024 Salary Guide From Robert Half can help you crack the hiring code with the following five tips. 1. Match your rivals’ salaries and be transparent You’re not just competing with other firms for customers. You’re also... [...]

According to Forbes, digital marketing is one of the fastest-growing skills for 2024. Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute: In social media, we explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI is going to play more of a part in social media platforms. AI’s use in marketing examines... [...]