By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. MarketingProfs is hosting a webinar ‘Three Ways Marketers Bring Sales Content to Life With Digital Rooms’ on Thursday, January 18, 2024, at 2:00 pm ET. The MarketingProfs team says, “What’s a Digital Room? Imagine a deal-specific microsite that’s designed for marketers to guide seller-buyer collaboration... [...]
Archive for the 'Digital Marketing Trends' Category
The latest Digital Marketing Institute podcast is titled ‘2024 Trends in Digital Marketing’. Will Francis says, “Yes – it’s that time. For our most popular podcast of the year! We’ve asked 6 of our experts what they’re looking out for in 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE). Just a few other things they suggest we watch include Instagram Threads (now will it really take off?), LinkedIn (now at over 1 billion... [...]
Marketing is accelerating. Campaigns have a shorter life, there are more channels than ever, and your audience doesn’t have the attention span it used to. MarketingProfs is hosting a webinar ‘What’s the “Big Idea”? Key Trends in Marketing—and Where AI Fits In’ on Wednesday, January 10, 2024, at 12:00 pm ET. The MarketingProfs team says, “Adapt to this changing world by tapping into the biggest trends in marketing. In this free kickoff session from AI for Digital Marketers, Martin Kihn—SVP of Strategy at Salesforce Marketing Cloud and former Gartner... [...]
Digital marketing is important for businesses because it can help them reach their target audience, increase sales, and grow revenue. It’s also adaptable and flexible, making it a good option for businesses that need to quickly respond to changes in the marketplace. Digital Marketing Institute contributor Emma Prunty has published an article featuring five digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute: In social... [...]
According to Optimove, the role of AI and machine learning in 2024 will continue to be pivotal for marketers and consumers alike. Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute: In social media, we explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI is going to play more of a part in social... [...]
This is a reminder for the DMI webinar to be held on Monday, December 4, 2023. Digital marketing is the use of online technologies to promote products and services. It includes social media marketing, SEO, PPC marketing, email marketing affiliate marketing, etc. Digital Marketing Institute is hosting a webinar ‘2024 Trends in Digital Marketing’ on Monday, December 4, 2023, at 9.00 am ET. The DMI team says, “Join one of our most popular events of the year! Will Francis will welcome 4 DMI experts into the webinar room to share their thoughts on what trends to watch out for in... [...]
Digital marketing is the use of online technologies to promote products and services. It includes social media marketing, SEO, PPC marketing, email marketing affiliate marketing, etc. Digital Marketing Institute is hosting a webinar ‘2024 Trends in Digital Marketing’ on Monday, December 4, 2023, at 9.00 am ET. The DMI team says, “Join one of our most popular events of the year! Will Francis will welcome 4 DMI experts into the webinar room to share their thoughts on what trends to watch out for in 2024. AI is bound to dominate the conversation but we’ll also look in more... [...]
The digital marketing landscape is the collection of tools, channels, and strategies that businesses use to sell products and services online. Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date’ to help marketers in the constantly changing digital marketing landscape. Emmy Prunty says, “Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change, but use your strategy as a blueprint you can return to for guidance. Now you’ve got to grips with... [...]
Digital marketing, also known as online marketing, is the use of digital channels to promote products and services to consumers. Forbes has published ‘Digital Marketing In 2023: The Ultimate Guide’. Janette Novak and Nikita Tambe say, “Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet. According to Statista, there... [...]
Marketing trends are activities or strategies that brands put into practice to stay relevant in their industry. Trends are usually inspired by the latest technology or the changing needs of consumers, and they help brands stay up to date while trying new things. Similarweb contributor Monique Elli has published an article answering the question ‘Why Are Marketing Trends Important?’. Elli says, “When you’re truly at the forefront of marketing trends, you’re not just keeping up with competitors, you’re setting the pace. Your brand could become the benchmark that sets a new... [...]