Silverpop has released a free ebook titled “2013 Email Marketing Metrics Benchmark Study”. The Silverpop team says, “Looking for a deeper picture of how successful your emails are? With so many metrics and so little time, it can be tough to gauge customer engagement. Download our benchmark study and get exclusive data that will give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. Highlights include: Benchmarks for open rates, click-through rates and list churn metrics Comparisons between 14 industry verticals Breakdowns... [...]
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HubSpot has released a free chapter from the book ‘The Science of Marketing’ by Dan Zarella. The chapter is titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Twitter isn’t all unicorns-and-rainbows. It’s numbers, data, hard facts and science. Learn how to get more out of your Twitter efforts with this free excerpt chapter on Twitter from Dan Zarrella’s upcoming book The Science of Marketing. In this chapter, you’ll learn: How to get more followers. The data behind retweets. What behaviors get more clicks. How... [...]
HubSpot has released a free cheat sheet titled “The Six Marketing Metrics Your Boss Actually Cares About”. The HubSpot team says, “As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss?In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 12-page cheat sheet, you’ll find: 6... [...]
HubSpot has released a free ebook titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Looking for practical, actionable, and trustworthyadvice to start improving your marketing immediately? We asked experts from different corners of the marketing industry to reveal some of their best tips. This collection includes brilliant bits of wisdom and advice about topics such as content creation, SEO, public relations, Twitter, and lead generation. Expert contributors include: Ann Handley, CCO, MarketingProfs; co-Author, Content Rules Jay Baer, Founder... [...]
Marketo has released a guide titled “5 Ways to Encourage Customers to Share Your Content”. The Marketo team says, “Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage them to share your content, including ways to: Turn sharing into a game Identify, recognize, and reward influencers Appeal to altruism Give them something exclusive Let them co-create value Empower... [...]
StrongMail has released a free guide titled “Mobile Email Optimization Success Guide”. The StrongMail team says, “Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage deleting ones which don’t display correctly, marketers must catch up with the pace of mobile consumption. Download this mobile optimization success guide to see how brands are tackling this forefront and get actionable tips on how you can design your... [...]
HubSpot has released “2013 State of Inbound Marketing Annual Report”. The HubSpot team says, “For the third year in a row, marketers are increasing their inbound spending nearly 50%. What have these marketers discovered? Why have they interrupted their traditional methods to adopt inbound marketing? Download HubSpot’s 5th Annual State of Inbound Marketing Reportfor answers to these questions, and more. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs,... [...]
HubSpot has released a free guide “Evaluate a Marketing Agency”. The HubSpot team says, “In today’s data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.”¹ To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria you should use to evaluate... [...]
Marketo has released “Your Cheat Sheets to Social Success!” document. The Marketo team says, “Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for: Twitter: Discover how to identify influencers and build brand affinity Facebook: Learn best practices and how to build relationships with your prospects LinkedIn: What you need on your company page and how to leverage... [...]
Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]