HubSpot has released an ebook titled “15 Business Blogging Mistakes & Easy Fixes”. The HubSpot says, “In this free ebook, you will learn how to: Integrate your blog with your main website Publish the right kind (and amount) of content Engage your readers successfully Optimize your blog to rank high in search engine results Use your blog for lead generation Promote your content in social media Use analytics to improve your blog”. HubSpot’s ’15 Business Blogging Mistakes & Easy Fixes’ eBook  [...]

Wordtracker has released an ebook titled “SEO Made Simple”. This ebook is written by Mark Nunney. Wordtracker team says, “Written by SEO guru Mark Nunney, this value-packed e-book introduces you to the need-to-know basics, such as how to: Find the right keywords for a new website Plan and structure your site’s content Get other sites to link to yours (an SEO must!) Create engaging content that people will link to and share Whether you seek more sales, response, conversions, or visits from the search engines, SEO Made Simple gets you off to a running start”. Wordtracker’s... [...]

HubSpot has released an ebook titled “Optimizing Landing Pages for Lead Generation & Conversion”. The HubSpot says, “Learn how to get started in our new ebook, “Optimizing Landing Pages for Lead Generation and Conversion,” which will walk you through the next steps of building an extremely effective landing page. In this 38-page guide, you will learn: Why and how to add social media sharing buttons to your landing pages How to set up closely-targeted lead nurturing campaigns to follow up with your leads How to use A/B testing to optimize your landing pages, and... [...]

HubSpot has released an ebook titled “6 Deadly Marketing Myths Busted”. The HubSpot says, “In this ebook, you will read how we bust the following marketing myths: Social media is for conversations, not broadcasting. “Please ReTweet” doesn’t work. Don’t market on the weekends. Don’t call yourself a “guru.” Send less email. Klout is worthless”. HubSpot’s ‘6 Deadly Marketing Myths Busted’ eBook  [...]

‘StrongMail’ has released a white paper entitled “The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts”. StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize triggered-alert programs that will increase customer engagement, improve the customer experience and boost revenue. Key things you will learn: Tips for identifying the best event-triggered alerts for your business Required data assets and technologies 5 steps for launching... [...]

HubSpot has released a free ebook entitled “How to Use Google+ for Business”. HubSpot team says, “On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab our new guide to learn how you can start using Google+ for business. In this guide you’ll learn: How to set up a Google+ business page Marketing best practices with your Google+ page The benefits of Google+ in search Google+ Circles & the value of segmentation How to incorporate the +1 button on your blog”. ‘How... [...]

Compuware Corporation has released a free white paper entitled “Building a Better E-Commerce Experience – Is the Cloud Killing your Commerce?” Compuware Corporation team says, “Did you know 40 percent of the 100 top retailers use Amazon Web Services and across the top 50 retailers, there are 107 separate outsourced applications in use? Yet companies worldwide are losing on average almost $1 million per year due to poorly performing cloud-based applications. Cloud based applications introduce a new and usually unmanageable link in the application delivery chain that connects... [...]

HubSpot has released a free ebook entitled “An Introduction to Lead Nurturing”. The HubSpot team says, “50% of leads are qualified but not ready to buy. So if you are not nurturing them, you are simply burning money. Lead nurturing is all about understanding the nuances of your leads’ timing and needs. It enables marketers to establish contact fast and stay top of mind for prospects. Learn how to leverage lead nurturing to increase high-quality conversions and reduce your cost of customer acquisition. Download our 87-page ebook, which will walk you through the basics of... [...]

Marketo has released a Content Marketing Cheat Sheet entitled “6 Rules for Content Marketing”. Marketo team says, “Discover why your B2B company needs more content. This B2B Marketing Cheat Sheet provides you with the fundamental information to help you get started with your content marketing strategies. Download this cheat sheet today to learn: The six rules for content marketing – it is relevant, it closes a gap, etc. The top three tips for content marketing optimization – reorganize, rewrite, retire Glossary terms to improve your content marketing vocabulary This complimentary... [...]

HubSpot has released a free ebook entitled “Beyond the Facebook Business Page – How to Generate Traffic & Leads with Facebook”. HubSpot team says, “You’ve set up your Facebook Page, you post and interact regularly – now what? Now you need to capitalize on these efforts. In HubSpot’s new ebook, Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, reveals insights on how Facebook can turn into a driver of real business results. This 28-page ebook will teach you how to: Drive traffic to your website from Facebook Pick what content to post on Facebook Advertise effectively... [...]