ExactTarget has released “The 2012 Channel Preference Survey” report. ExactTarget team says, “Take an in-depth look at five marketing scenarios, plus gain channel-by-channel analysis of email, direct mail, Facebook, Google+, LinkedIn, mobile apps/push notifications, SMS, telephone, and Twitter. The 2012 Channel Preference Survey arms you with current research to: UNDERSTAND what motivates consumers to use specific communication channels NAVIGATE the fragmented messaging landscape CAPTURE consumer attention by sending the right message through the right channel”. ExactTarget’s... [...]

Marketo has released an ebook titled “Social Media Tactical Plan”. The Marketo team says, “Whether you’re an avid participant in social media or just getting started, you need a social media strategy to give you the results your business needs. Download the updated Social Media Tactical Plan Template to create a customized plan that is tailored to your key business objectives. Serving as the foundation to start incorporating social media into your B2B marketing strategies, the social media tactical plan helps you: Drive more unique traffic to your website Expand the reach... [...]

Infusionsoft has released a free guide entitled “Improve Your Online Marketing and Grow Your Business—FAST!”. team says, “Over the years, we’ve helped thousands of small businesses grow through better, more strategic marketing. And to help you do the same, we’ve compiled a guidebook of proven ways to improve your online marketing and get on the path to success. In the guide, you’ll discover: How you can make your website more effective Easy ways to drive traffic to your site How to capture and target-market new leads Strategies to perfect your email marketing And... [...]

i-on interactive has released the ‘Get R.E.A.D.Y. for better landing pages’ guide. The i-on interactive team says, “What are the five dimensions of conversion-oriented pages? Most marketers can create a few pages with forms that match their paid search, social, and banner ads. Why, then, are conversion rates today still as low as they were in the ’90’s? With the R.E.A.D.Y. guide, you’ll learn five expert strategies to building a great, conversion-oriented landing page: how to merry relevancy with engagement, authority, and directionality, which all contribute... [...]

Citrix Online has released a free ebook titled “7 attention-grabbing webinar tools”. Citrix Online team says, “Make your webinars as enticing as can be with these 7 tools for strengthening viewer engagement. Download the eBook to discover: Strategies for mastering PowerPoint How to take control of backchannel chatter Webinar tools that create engagement opportunities And more…” Citrix Online’s ‘7 attention-grabbing webinar tools’ eBook  [...]

Bronto has released a white paper titled “Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance”. Bronto team says, “Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up. In this white paper, learn how to: Determine campaign effectiveness based on your goals Identify the most important metrics to benchmark email marketing programs Uncover the 3 key factors that influence your metrics Explore these key strategic tactics to assess your... [...]

HubSpot has released an ebook titled “How to Use Pinterest for Business”. HubSpot team says, “Celebrate in style by reading this ebook and learning how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s... [...]

StrongMail has released the ‘Ultimate Email Lifecycle Marketing Guide’ white paper. StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize post-purchase programs that can turn existing customers into brand ambassadors and drive significant incremental revenue. Key things you will learn: Tips for identifying the best types of programs for your business Required data assets and technologies 5 steps for launching an effective program Best practices for optimizing... [...]

HubSpot has released an ebook titled “6 Ways to Generate Leads with Google+”. The HubSpot team says, “If you are facing challenges with attracting new leads on Google+, don’t worry. You are on your way to master this new social network for lead generation. Grab our latest ebook to gain a clear understanding of what Google+ lead generation means, how to track it, and what an optimized Google+ business page looks like. The ebook features insights and best practices from Google+’s team itself, so you are about to get access to top-notch information. The ebook also explores... [...]

Lyris has released the ‘Guru’s Guide to Email Marketing 2012’. The Lyris team says, “Email marketing has an average return on investment of $44 for every dollar spent. But achieving optimal results from your email marketing programs requires experience, planning and market knowledge. That’s why we created the 2012 Guru’s Guide, the definitive guide to email marketing. In this guide you’ll get the latest advice and tips on: Building your email opt-in list Developing high performance email creative Increasing the deliverability of your email messages Analyzing email marketing... [...]