Yesmail has released the “2013 Yesmail Email Design Lookbook”. The Yesmail team says, “Are your email campaigns missing pieces of flare? Download Yesmail’s annual lookbook to learn email design practices that contribute to better open, click-through and conversation rates. The lookbook showcases real-world email campaigns that incorporate cutting edge design concepts, such as: Mobile scalable hybrid layout—one layout for big and small screens alike that’s 100% readable and functional, with no zooming or pinching required Dynamic content display—message content... [...]
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HubSpot has released a free ebook titled “How to Attract Customers with Twitter & Vine”. The HubSpot team says, “The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure. Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization. Our ebook, with... [...]
Silverpop has released a free ebook titled “10 Ways to Make the Case for Marketing Automation”. The Silverpop team says, “Thinking about making the move to marketing automation, but need to convince a results-oriented, cost-conscious management team to invest in the technology? Download our tip sheet and use these 10 examples, complete with real-life success stories, to explain how marketing automation enables you to … Increase efficiency and productivity Go multichannel with your communications Deliver the right message at the right time Drive conversions and revenue”. Silverpop’s... [...]
HubSpot has released a free ebook titled “How to Make Love Not Spam”. The HubSpot team says, “It’s safe to say we’ve all received spam at one time or another. Whether it came in the form of an email, a catalog, a phone call, or a pop-up, spam is pretty easy to come by. These unsolicited messages cost American firms and consumers almost $20B annually. If spam comes at such high costs, why are marketers still spamming us? This ebook will dive into the “easy-way-out” strategies that spammers employ to run their marketing, and compare them to the lovable route true... [...]
HubSpot has released the ‘On-Page SEO’ template. The HubSpot team says, “Optimizing for search involves both on-page and off-page SEO. To help you easily track the on-page SEO component, we built a free excel template. Our template allows you to plan your SEO in advance, so you can either implement your strategy step-by-step, or hand the whole thing off to someone else to execute easily. To make the template easy to use, we’ve also included a cover sheet that will break down how to use each section within the template, highlighting nuances and giving you tips for maximum... [...]
HubSpot has released a free ebook titled “Uncovering Marketing Benchmarks from 7,000 Businesses”. The HubSpot team says, “Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers. This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets, including: Web Pages Blogging Landing... [...]
Citrix Online has released a free ebook ‘The Power User’s Guide To Successful Webinar’. The Citrix team says, “This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing to help you create, promote and deliver your best webinars. Download the eBook to learn how to: Create compelling webinar content. Optimize the attendee experience. Develop successful pre- and post-event campaigns. And more…”. Citrix Online’s ‘The Power User’s Guide To Successful Webinar’ eBook [...]
ExactTarget has released a free report titled “Marketers From Mars”. The ExactTarget team says, “You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars. In Marketers From Mars, you’ll learn how to: Differentiate marketer and consumer digital behaviors. Evaluate digital channels based on consumer preference. Avoid personal bias to better reach consumers”. ExactTarget’s ‘Marketers... [...]
HubSpot has released a free collection of ’47 Amazing Blog Homepage Designs’. The HubSpot team says, “81% of U.S. online consumers trust information and advice from blogs. But how do you get people interested in your blog? We’ve mentioned before that your website homepage is like the front door to your business. The same goes for your blog. If you’re not attracting people visually, how will you get them to trust what you’re blogging? A common issue we see with blog design is finding a balance between visual design and effective content presentation. Blogs are chalk full... [...]
Bronto has released a free white paper titled “3 Strategies for Putting the “Act” in Transact”. The Bronto team says, “Enhancing your transactional messages is an easy way to tap into missed revenue. As one of the most underutilized opportunities, online retailers should review this timely and relevant contact stream to build loyalty and increase orders. In this white paper, learn: How to create a cohesive transactional message strategy How to maximize low hanging fruit to drive sales How to turn up the volume on your marketing message while staying CAN-SPAM compliant Download... [...]