Barry Levine says, “Content recommendation service Taboola is today announcing that it has purchased site personalization and optimization platform Commerce Sciences and will make its capabilities available for free to Taboola’s customers. Backers of the optimization service, which was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation, Endeavors. Commerce Sciences will discontinue its current freestanding offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made... [...]

Sean Jackson says, “Of all the pages on your site, there is only one that actually makes you money: your purchase page. But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system. If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page. In this 30-minute episode, Jessica Frick... [...]

Jeff Rajeck says, “That marketing is ‘all about the data’ has now become so widely accepted that many marketers are left wondering, what’s next? To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance. Speaking to company marketers at a recent Digital Cream Singapore, though, it seems that others have a much different view of marketing data. Many attendees indicated that they are no longer just handing over their data to demonstrate return on investment (ROI), but they... [...]

Ben Davis says, “AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best? We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test. But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy? The rise of the machines Machine learning is used to predict how people will react, which is basically what all marketers want to understand. Applications include: personalising advertising informing... [...]

Nikki Gilliland says, “What will be the biggest trends to hit the world of ecommerce next year? With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about. If you’d like to learn more about ecommerce, book yourself into one of the following training courses from Econsultancy: Ecommerce and Online Retailing Training Conversion Optimisation – How to Deliver Digital Growth Training Usability and Persuasion in E-commerce Training Seamless customer experience Matt Curry, Head of Ecommerce at LoveHoney: I... [...]