Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September 9, 2020, at 2.00 pm ET. The SEJ team says, “Join our next sponsored webinar as Jenny Halasz, President of JLH Marketing and Ambassador for OnCrawl, shows you how to break through an SEO plateau and continue making progress on your site. In this webinar, you’ll learn how to: Identify opportunities for internal link optimization. Make smart, data-driven decisions about taxonomy and structure. Troubleshoot problems with on-site keyword cannibalization. Adjust... [...]
Archive for the 'E-Commerce' Category
Ezy MultiStores was just released by Victory Akpos. This new store builder is a SaaS (cloud-based) platform you can use to quickly create “eCommerce Affiliate Stores”. Quickly? Yes, Akpos says, “in 60 seconds.” The process doesn’t require the usual API credential approval. Ezy MultiStores has it all covered. And there’s nothing to install. It is a completely Plug-and-Play system. You don’t even need a website. In your Ezy MultiStores, you can sell up to 1000 products of your choice, products from Amazon, Walmart, Ebay, Bestbuy & Aliexpress, and you earn... [...]
Blogging has several advantages – it helps you to establish yourself as an authority in the domain you work; also it helps you promote your business online. Rank Ranger’s new podcast episode ‘The Trials & Tribulations of Getting an E-commerce Blog Done Right’ will help you to grow your e-commerce business with blogging. The Rank Ranger team says, “The wonderful Orit Mutznik joins the podcast to share her thoughts on what makes a commerce blog effective (and what doesn’t): Aim to sell or aim to inform, what are you really trying to do with a commerce blog? How... [...]
Search Engine Land’s Barry Schwartz has published a new video ‘SEO for e-commerce sites’ with Director of SEO at Razorfish, Brian Ussery. says, “Brian has given a lot of his time to the SEO industry. He has been a “product expert” in the Google support forums for almost as long as Google has had support forums. Before that, he helped SEOs in other public SEO forums. He has also spoken at countless SEO conferences, including our SMX events, he has written many articles here, and is active on social media helping SEOs. In our conversation, we talked about two primary... [...]
The COVID-19 pandemic has fostered the need for going digital for most organizations. When it comes to making sales, digital is the way out. Darshan Kantak , Google’s Vice President for Ads Product Management, has shared three useful ways to help you grow your online sales. Kantak says, “We’re focused on helping you influence the hundreds of millions of shoppers who come to Google every day. Today, we’re adding new ways to showcase and augment your brand and products visually to spark action across Search, Shopping, and Display ads; optimize and grow your customer acquisition volume;... [...]
Econsultancy contributor Rebecca Sentance has published an article highlighting seven excellent examples of ecommerce checkout best practices. Sentance says, “While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience. No distractions. Enclosing the checkout – which refers to the practice of situating your checkout in a stripped-down environment without all the bells and whistles of the main site – ensures that shoppers are focused on the task at hand and... [...]
The easy way to get started in eCommerce is with drop-shipping. With drop-shipping you avoid the hassles of shipping products and handling return. A manufacturer or wholesaler handles the mechanics of fulfilling a sale. You just: 1. advertise the product, 2. accept orders (and collect the money) and 3. tell your drop-shipper where to ship the product and pay them for the product. If you want a store selling physical goods, this is the way to get started right away. You just pick a niche, find products that appeal to people who are interested in that niche, and place ads for the products on your... [...]
Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales. eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET. Attend this webinar to learn: How to provide product recommendations at each stage of the customer journey How to effectively test a wide range of recommendation types How to accurately measure performance across multiple dimensions. Sell More with Product... [...]
Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales. eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET. Attend this webinar to learn: How to provide product recommendations at each stage of the customer journey How to effectively test a wide range of recommendation types How to accurately measure performance across multiple dimensions. Sell More with Product... [...]
E-commerce SEO helps you to optimize your e-commerce store pages to improve search engine rankings and drive traffic. By improving your search engine presence you can boot your sales. I Love SEO contributor Gianluca Fiorelli has published a seven-part guide on ‘Optimizing Ecommerce for Google Images and Visual Search’. Fiorelli says, “In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from... [...]