As the world prepares for another holiday season, rising costs of groceries, gas and other necessities have spurred some apprehension among consumers and brands alike. Understanding more clearly how shopper behavior is shifting as a result is key for brands looking to meet their needs. Adweek is hosting a webinar ‘How Rising Inflation Is Shifting Shopping Habits’ on Friday, October 7, 2022, at 1.00 pm EDT. The Adweek team says, “Join leaders from Future Publishing as they share insights from exclusive research into how consumer shopping habits are being impacted by financial uncertainty.... [...]
Archive for the 'E-Commerce' Category
E-commerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). iloveseo.com contributor Brian Harnish has published an article featuring 10 things you should optimize for better e-commerce results. He says, “This is something we see happen over and over again. People think that because they offer a great value, there’s nothing else they can do to improve their conversion rates. But there is. And here are some things you can try. 1. Make Your Price Clear If you’re offering a discount, make sure your customers understand what it is. If... [...]
According to HubSpot, A flash sale is a discount or promotion that is offered for a limited time only. The goal of a flash sale is to foster a sense of urgency amongst shoppers to take advantage of a deal before the time is up. HubSpot contributor Caroline Forsey has published an article explaining flash sales in e-commerce. She says, “Flash sales aren’t just limited to Black Friday and Cyber Monday, though. An effectively implemented flash sale will massively boost sales, help clear out inventory, and bring additional customers to your site who may purchase non-sale items as well. To help... [...]
SEO is a powerful tool to strengthen your E-commerce business. It helps you grow your online reach and make more sales. Search Engine Land contributor Danny Goodwin has shared 5 e-commerce SEO trends to know for the 2022 holidays. He says, “The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past three years. Here’s what to know: 1. Brands and publishers are big competition for retailers. Retailers are no longer just competing for visibility with other retailers. Now they’re competing with brands that have adopted direct-to-consumer... [...]
eMarketer is hosting a webinar ‘How Mcommerce Is Connecting the Physical and Digital Shopping Experiences’ on Wednesday, August 31, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, will break down our latest US mcommerce forecast and explore the features—like click and collect, digital wallets, and product availability—that will help retail marketers grab the attention of cost-conscious consumers. Join this live discussion, made possible by T-Mobile Advertising Solutions, and learn how to: Take advantage... [...]
eMarketer is hosting a webinar ‘How Mcommerce Is Connecting the Physical and Digital Shopping Experiences’ on Wednesday, August 31, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, will break down our latest US mcommerce forecast and explore the features—like click and collect, digital wallets, and product availability—that will help retail marketers grab the attention of cost-conscious consumers. Join this live discussion, made possible by T-Mobile Advertising Solutions, and learn how to: Take advantage... [...]
A payment gateway transfers a customer’s payment information to a seller’s bank account, ensuring the customer has enough funds to make a payment. HubSpot contributor Olivia Deng has published a new guide ‘Everything You Need to Know About Payment Gateways‘ to help you understand and utilize the payment gateways efficiently. She says, “Imagine you run a brick-and-mortar store and a customer comes into the shop and wants to pay for a product. But, they don’t have any cash and would like to pay with a credit card. To accept the customer’s payment, you’ll need a payment... [...]
Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world. Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’. Alex Macura says, “Digital marketers have heard of the e-commerce value of livestream shopping. Here’s how to include it in your marketing plan. Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping... [...]
By getting your e-commerce sites indexed in the Google search, you can continue to get wider exposure and make more sales online. Search Engine Land contributor Dan Taylor has published an article sharing useful tips to optimize your e-commerce site for better indexing. He says, “Historically, many ecommerce websites have implemented similar strategies – to bulk out the category page with some form of “SEO content” (that mostly fell to the bottom of the page) and an optimized H1. Individual product pages, on the other hand, often receive less attention. A few key products might have... [...]
Google Search Central has published a new video ‘How to make your e-commerce website stand out in Google Search’ featuring six useful tips. The Google team says, “Another way your website can stand out in Google Search results is with its visual presentation. In this episode, we speak to 6 ways you can optimize the look of your ecommerce website in Google Search, paying extra attention to products. Specifically, we talk about reviewing title links, sharing product data, price drop data, and more tips that can get more clicks for your page. Watch to learn how to implement these... [...]