Martin Beck says, “Details of Twitter’s long-expected move into e-commerce are continuing to slip out. Re/code’s Jason Del Rey reported today, citing multiple industry sources, that the company will work with payments startup Stripe to handle the credit card transactions required for users to purchase goods directly from tweets”. More Twitter E-Commerce Plans Emerge; Payments Startup Stripe Said To Be On Board Marketing Land  [...]

Adam Sutton says, “Marketers focus on the content of a page and let developers worry about the load time. Does it matter if the customer has to wait another two seconds to see a page? The answer in this case study is “yes.” This ecommerce team increased conversion rates nearly 17% sitewide by reordering when content displayed on its pages. Find out why your social sharing buttons might be costing you sales“. Ecommerce: How an online retailer achieved a 17% conversion lift with faster page loading MarketingSherpa  [...]

Suzanne Bucciarelli (known as The Domaining Diva) has just released a new software package for people who want to tap into the income potential of an e-commerce store. If you want to sell any product online, whether products you build, products you procure through drop-shippers or even niche affiliate products, you need an online store where you present what you have to offer. However, creating an online store can be a challenge. There’s a lot of software needed to take orders, charge the customer’s credit card, ship via UPS, Fedex, etc. Integrating all this software into a package... [...]

Pete Prestipino says, “Believe it or not, a vast majority (92 percent) still occur offline. A new study from Ripen Ecommerce explores the reasons what exactly is keeping shoppers offline and the answers might surprise you. When asked what would make them most likely to purchase an item in-store instead of online, 30.8 percent said they wanted to see or feel products in person. Other reasons include wanting items right away (29.9 percent), maintaining personal privacy (16.9 percent), saving on shipping costs (14.4 percent), and easier/cheaper returns (6.5 percent)“. Overcoming E-Commerce... [...]

Arie Shpanya says, “Dynamic pricing is a pricing strategy in which prices change in response to real-time supply and demand. While this isn’t a brand new pricing strategy, (American Airlines first introduced it in the early 80’s) it is currently taking ecommerce by storm. Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average”. Why dynamic pricing is a must for ecommerce retailers ‘Econsultancy’ Blog  [...]

Allison Howen says, “Selecting an e-commerce platform is one of the most important decisions an Internet retailer will make. This platform will determine the direction of an online business and will play a vital role in its future success. Luckily, there is not a shortage of platforms to choose from, which means that with a little research, merchants can find a solution that will support their goals and help their businesses flourish for years to come”. 5 Tips for Selecting an E-Commerce Platform Website Magazine  [...]

Ben Davis says, “High street stores are getting their mojo back, so what can ecommerce do to engage the consumer? Here are just 10 features that help to keep customers engaged on ecommerce websites. If you’ve seen any innovative new features from ecommerce companies, please let us know below. For all things engagement and optimisation, why not attend theFestival of Marketing, in London, November 12-13th”. 10 ways to increase customer engagement in ecommerce ‘Econsultancy’ Blog  [...]

Jitender Miglani says, “Last week, two news items captured the front-page headlines of the Indian financial newspapers. The first was an announcement by Flipkart on July 29 that it has raised fresh capital of $1 billion in one of the largest funding rounds. The second was an announcement by Amazon on July 30 that it will invest another $2 billion in India. These numbers appeared large to us when seen in the context of overall online retail sales in India. As per the Forrester Asia Pacific online retail forecast published in early October 2013, India’s online retail spending was expected... [...]

Sebastian Gutierrez says, “Smartphones can support impulsive purchasing – browsing a retailer’s website while waiting in a supermarket queue and clicking ‘buy now’, for instance. Meanwhile, the widespread use of tablets as second screens presents the opportunity to make purchases, perhaps in response to advertisements, from the comfort of your sofa. Digital window-shopping, or showrooming, is common among smartphone users and often leads consumers into physical stores to try on or test products, or to making online purchases from another device at another time. Recent research... [...]

Greg Randall says, “Due to the popularity of the article titled, ‘Ecommerce product pages:  where to place 30 elements and why‘, a sequel has (finally) been written. The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as ‘menswear’ before they drill further down to find specific items (e.g. socks, jeans). This article will add value if you: Have little confidence in your current main category page layout. Are in the process of redesigning your website and need guidance on the main category page”. Ecommerce... [...]