The latest ‘MarketingExperiments’ blog post is titled “Testing to Find Your Aha Moment for Value Proposition”. Courtney Eckerle says, “The issue Jon Ciampi, Vice President of Marketing, Business Development & Corporate Development, CRC Health, faced is a common one – his team was reaching out to their audience from a marketer’s mindset. It can be so easy to assume you know what your customer wants, and what they are looking for. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. The relationship between... [...]
Archive for the 'E-Commerce' Category
The latest article on HubSpot blog is titled “7 Ways Subscription Ecommerce Models Get It Right”. Ted Ammon says, “Few companies get everything right every time, though Amazon is certainly giving it a shot. With their latest venture, Amazon Fresh, they’ve jumped on the latest ecommerce bandwagon: subscription services. While subscription-based ecommerce companies definitely aren’t new,they are still an emerging trend in the online shopping world. We’re all familiar with some of the most popular companies—BirchBox and Yumvelope to name two—but new versions of the same... [...]
The latest ‘MarketingExperiments’ blog post is titled “E-commerce: 5-question checklist for eliminating products”. John Tackett says, “I love Sheena Iyengar’s study on the art of choice. Simply put, the number of choices offered to a customer impacts their ability to make decisions. She illustrated this point during her classic TEDTalk featuring an experiment in a supermarket using jam. Offer too many choices, and customers become paralyzed to make any decision, or not the one you were hoping for. Optimizing choice is also why I love A/B testing, as it helps you put these kinds of... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce in China: Why are Western brands flocking to Alibaba’s Tmall?”. David Moth says, “Western ecommerce brands seeking to expand into China cannot ignore the 500lb gorilla that is Tmall. Even ASOS was recently forced to admit that its best chance of cracking China was to establish a presence on Tmall, while Burberry became the latest UK fashion brand to open a Tmall storefront in April. In fact the Alibaba-owned marketplace currently has around 2,000 foreign brands among its 70,000 sellers. So what’s so important... [...]
The latest article on ‘Website Magazine’ is titled “Google’s E-Commerce Aspirations”. Pete Prestipino says, “Google has acquired Rangespan, a provider of a product listing management and big data services that help sellers identify products that will be in high demand in the future. The London-based startup will join Google’s Shopping unit. The company’s technology will likely be integrated immediately and help retailers increase sales by optimizing their advertised product offerings in response to online market demand by leveraging real-time sales dynamics. Rangespan... [...]
The latest ‘Econsultancy’ blog post is titled “Four common ecommerce blogging mistakes and how to avoid them”. James Carson says, “Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right. Here are four common mistakes and how you can avoid them. Last year I looked through 20 of the top fashion ecommerce sites to see where they were in their content strategy. I was curious because fashion and content just go so well together. Unfortunately, only a handful were getting it right. A few months later, I decided to... [...]
The latest ‘MarketingExperiments’ blog post is titled “E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit”. Erin Hogg says, “Over the past two days, I’ve been at ROI Revolution Retail Traffic Summit in Atlanta. For those of you unfamiliar with ROI Revolution, it is an agency concentrated in e-commerce, specializing in paid search, shopping feeds and a few other goodies. This MarketingExperiments Blog post features a few takeaways from the event to help inspire your e-commerce marketing efforts. But, before we dive into the takeaways, I want to give a special... [...]
The latest article on ‘Website Magazine’ is titled “The Shipping Formula for E-commerce Success”. Pete Prestipino says, “Shipping is an important element in the formula for e-commerce success, influencing an enterprise’s bottom line as well as the customer experience in general. eBay is releasing a new offering for clients of its Ship-from-Store solution that will hopefully raise the bar in customer experience and ease some of the seemingly omnipresent shipping issues affecting retailers today“. The Shipping Formula for E-commerce Success Website Magazine [...]
The latest ‘Econsultancy’ blog post is titled “16 beautiful examples of flat design in ecommerce”. Christopher Ratcliff says, “Realism used to dominate digital design. Not any more. The world is flat. At number one in Chris Lake’s 18 pivotal web design trends for 2014 is flat UI. For anyone new to the concept, here’s a brief introduction before we begin the cavalcade of smooth examples. One word that has become one of my favourite ‘isms’ to bandy around the office like so much jargon confetti is skeuomorphism, the practice of making something artificial... [...]
The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]