MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”. Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing. Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]

The latest article on ‘The Forrester Blog’ is titled “Benchmarking B2B eCommerce”. Andy Hoar says, “Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint survey developed detailed insights related to B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans. Today, I’m pleased to announce the release... [...]