The latest article on HubSpot blog is titled “5 Ways To Increase The ROI of Your eCommerce Marketing Blog”. Steve Haase says, “As an inbound marketer, you create content. If you’ve been at it for a while, or are blogging very aggressively, you’re seeing the benefits of all that content in terms of increased traffic. You’re hopefully also seeing a corresponding growth in revenue. But how do you know that the blog is contributing to those results? Or, as one of my customers recently asked me, “How can I tell that this content I worked so hard to create is contributing... [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce technology is failing to meet merchant needs: report”. Ben Davis says, “Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce. These deficiencies, coupled with difficulties with integration, have led many merchants to replatform, according to Econsultancy’s first survey-basedTechnology for Ecommerce Report. The reports, carried out in association with Neoworks, shows that only a minority... [...]

The latest article on ‘Website Magazine’ is titled “5 Video Strategies for E-Commerce Merchants”. Allison Howen says, “It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression for digital shoppers is by incorporating video into your brand’s marketing strategy. In doing so, retailers have the opportunity to showcase their products, engage their shoppers and increase their brand’s visibility“. 5... [...]

The latest ‘Econsultancy’ blog post is titled “What you should know about ecommerce in Russia”. Ben Davis says, “Russia is currently in the spotlight, preparing to host the Winter Olympics, with all the associated negative press for its government. But whatever the irregularities of Vladimir Putin, Russia has the third highest economic growth rate in the world. Although online sales in Russia account for just 2% retail sales, this is estimated to rise to 5%, or $46bn, by 2015 according to Morgan Stanley. And Russian internet users are in thrall to overseas brands.... [...]

The latest post on ‘Mashable’ is titled “The Top 10 Reasons Why Your Website Is Losing Sales”. Max Knoblauch says, “The online retail game is not an easy one to win, but new research and analysis might help cast a light on the glaring problems causing your site to lose sales and customers.Collecting user feedback and complaints from 400 websites over three years, Qubit has narrowed its findings to 10 main problem areas. The results paint a picture of a consumer with much higher expectations for retail websites and their user-friendliness. Based on Qubit’s research, here... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein”. Ashley Friedlein says, “Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead. These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners. Following are just a selection of 10 trends that I’ve chosen to highlight. However, there is free... [...]