MarketingSherpa has released a case study titled “E-commerce: Site reverses Google penalty, utilizes guest posting to achieve its highest SEO rankings ever”. Allison Banko says, ” From penguins to pandas to hummingbirds, Google’s algorithm updates can seem like a zoo. The continual polishing of SEO standards makes it imperative for companies to start policing websites to ensure best practices are being met. But how do you bounce back once you are punished for not doing so? Read about the steps Electric Fireplaces Canada (EFC) took to reverse its Google penalty to nab its... [...]

MarketingSherpa has released a case study titled “E-commerce Marketing: 540% higher revenue-per-email for automated send”. Adam Sutton says, “E-commerce marketers who sell custom or expensive items are typically not looking for impulse buyers. Instead, they nurture long-term relationships, hoping for a sale weeks or months down the road. A custom clothing site decided to build relationships with its email program, and to do so, it tested an autoresponder with hand-picked product suggestions. The result: 540% higher revenue-per-email in the first test. See how the team selected... [...]

Anything that complies with their terms and conditions, of course. The point is that now you can build a store inside Facebook, and do it easily without technical skills. Product developer, Karthik Ramani has created Social Mini Store Pro to make even beginners into Facebook marketers. With this new software, you can create an attractive, professional landing page in Facebook in no time at all, with no technical expertise required. But that’s not all; create a sales page, a Thank You page, etc., using his templates. You can do all this with: • No technical expertise needed • No... [...]

The latest ‘Econsultancy’ blog post is titled “What makes great ecommerce product page copy?”. Graham Charlton says, “Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer’s descriptions on their pages.  Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive. It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions”. What... [...]

The latest ‘Econsultancy’ blog post is titled “Understanding the traits of online shoppers to drive conversions”. Ian McCaig says, “Research has identified that just over 1% of anecommerce site’s users contribute 40% of its revenue. By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase. So what are the traits of these very different consumers and how can you... [...]

Venturebeat.com reports that 250 merchants have banded together to accept Bitcoin this Black Friday. Participating companies include OK Cupid, CheapAir.com, Humble Bundle, GOOD Magazine, CityWineCellar, Shave like Dad, and Exohosting, which is offering 35 percent off web hosting when you pay with Bitcoin. The article points out that this approach reduces their costs and allows them to reduce prices slightly. To read the full article: Bitcoin Black Friday: 250 retailers band together to accept Bitcoin (and fight payment fees).  [...]