E-commerce companies run flash sales to make more sales in limited time periods. A flash sale often lasts for less than 24 hours. During the sale, the company offers a short-term discount or promotion on some of its products. HubSpot columnist Caroline Forsey has shared a seven-step process to help marketers create flash sales and boost their e-commerce sales. Forsey says, “Flash sales generate an average 35% lift in transaction rates. Along with increased revenue, flash sales can help your ecommerce business get rid of excess inventory and stabalize your existing inventory. Most importantly,... [...]

Econsultancy’s Nikki Gilliland has shared four ecommerce lessons from Black Friday. This will help improve marketers perception of handling the ecommerce on holidays. Gilliland says, “Here’s four key things we have learnt. For lots more expert opinion and analysis, particularly when planning for 2018 and onwards, subscribers can check out Econsultancy’s Lessons from Black Friday Best Practice Guide. Website performance is improving Black Friday has previously resulted in disappointment for online shoppers, often due to slow loading times or sites simply being unable to handle the... [...]

Successful e-commerce business is a blend of several strategies and efforts using different marketing tools. Among these content plays the pivotal role as it has the capacity to engage people and persuade them to take an action. HubSpot columnist Greg Wise has shared seven creative content ideas that can help the e-commerce business owners. Wise says, “Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers. If you’re not sure what that looks... [...]

Marketing Land columnist Andrew Waber has shared some useful research findings that can help e-commerce retailers improve their sales. Waber says, “What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1. Have at least 3 photos for every product you sell In the same way that consumers want to touch and feel products on the physical shelf before they buy, they are becoming similarly discerning online. Seventy-three percent... [...]

HubSpot has summarized 10 ecommerce trends that are expected in in 2018. The company has cited a Statista statistic pointing the increase in ecommerce sales from 1.3 trillion in 2014 to 4.5 trillion in 2021. Caroline Forsey says, “With ecommerce’s rapid growth, comes rapid changes. It isn’t enough to post product images to your site and hope your ideal customers will find them. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future,... [...]

Constant communication with the prospects and customers is a key to build a strong and successful brand. We need to make sure that this process does not end at checkout as it is the ultimate point from where the customer service begins. Marketing Land columnist Davor Sutija has shared three tips to help brands engage with customers after checkout. Sutija says, “We’ve established that, beyond physical products, today’s consumers want experiences when they shop. That’s why much of the current industry conversation around the “retail apocalypse” and how to get consumers into the... [...]

Econsultancy columnist Patricio Robles has cited a report from Criteo which states that in Q4 2017 e-commerce retailers received 66% of their sales from mobile devices. The article states that mobile apps account for 44% of ecommerce transactions in North America as compared to 33% and 23% for desktop and mobile web. Robles says, “On a global basis, year-over-year, mobile apps have seen their share of transactions grow by nearly 50%. The implication: retailers that don’t have a mobile app are at a growing disadvantage. In reality, however, it’s probably not exactly that simple.... [...]

Retaining your e-commerce clients is very important to keep your business growing. It is also important to enhance your presence in the market since they are the key drivers in getting new customers. WordStream team has offered five marketing strategies that can help you retain more customers. The WordStream team says, “Consumers always remember an exceptionally positive experience. They also never forget a bad one. Having a great customer experience at all stages of the funnel is non-negotiable. In fact, according to Defaqto Research, 55% of consumers would pay more for a better customer... [...]

With the widespread adoption of mobile devices and extending Internet reach, the e-commerce has got a boost and it offers space to the new brands as well. Entrepreneur contributor Ayushi Gudwani has share six strategies to help e-commerce brands stand out in crowd. Gudwani says, “Being an entrepreneur in the E-Commerce Brand space and having observed some fantastic global brands emerge, I am sharing some fundamentals that I learned over the years. Product is the hero:  The most crucial aspect of building a brand is – to get the product right, have a core USP and make it stand out. Should... [...]

E-commerce is booming with the increasing mobile penetration and the availability of the shopping apps on majority smartphones. A Criteo report cited by Marketing Land states that mobile is leading the Internet devices for generating e-commerce sales. says, “Those most mobile commerce transactions happen within apps, Criteo said that more than a quarter (26 percent) of all desktop transactions were preceded by a mobile click. More broadly, 41 percent of desktop conversions were influenced by or began on another device. Criteo explains that “retailers with low mobile sales get more cross-device... [...]