Ben Davis says, “Product descriptions have long been advocated as both a sales and an SEO tactic. But is this a bit ‘web 2.0’, or even ‘web 1.0’? Here is some evidence that product descriptions could be a red herring. 1. Badly written product descriptions will devalue products & websites You might think it’s hardly an argument against using product descriptions, to say that they are unhelpful when not done well. That could be said of any feature, surely? Possibly, but I’m inclined to believe that the subjectivity involved in writing and reading a... [...]

Andy goddard says, “If you’re serious about generating leads through your website, you’ll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That’s great, but it’s surprising how many people miss relatively straightforward opportunities to drive conversions on their home page. Think about it – your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a... [...]

Katie Ash says, “Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing! Today’s Average Store Stores are different across industries, markets, and countries, so we’re going to work with averages from different studies to help create our baseline. Average Ecommerce... [...]

Jonha Richman says, “The growth of the ecommerce industry has been very rapid over the past few years. Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight for the attention of customers. This makes the design of your ecommerce site a very crucial factor for success. It is something that has become very delicate and requires special attention, so you can achieve the best result. From catching the attention of a potential customer,... [...]

Michael Guta says, “If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are many ways to make that happen. But in its latest infographic, Vebology looks at ways to optimize your ecommerce checkout forms. You are probably saying to yourself, if a customer is ready to check out, what difference will the forms make? The answer is: more than you think. Cart abandonment is a big problem for online retailers. Vebology makes some recommendations that will help reduce high abandonment rates. The... [...]

Youtse Sung says, “Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps. This has kicked off a UX and design phenomena rapidly becoming known as ‘Tinderisation’. While originally used for purely functional applications such as political polling (e.g.... [...]

Matthew Torren says, “What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders. It’s enough to make your head spin — you might feel like everywhere you turn, there’s another hot design trend, user experience concept, conversion optimization experiment or ecommerce tech tool that someone is hailing as the biggest business game-changer of all time. Keep it in perspective. These... [...]

Ben Davis says, “Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll. They’re an established tactic to improve ecommerce UX. Here’s a bunch of examples… Sticky calls to action Currys won’t let you forget you’re on a product page. As you scroll through extensive product detail and specifications, including video, the right-hand side of the page is always dominated by price, an ‘add to basket’ CTA (call to action) and delivery information. What’s doubly nice is the way this sticky element... [...]

Thomas Smale says, “Many online entrepreneurs are sharing news of their successes with the Fulfillment by Amazon (FBA) business model — where client companies store their products at Amazon’s fulfillment centers, and Amazon picks, packs, ships and provides customer service for those products. Related: Fulfillment by Amazon Poses a Great Option for Those Looking to Break Into Ecommerce The entrepreneur success stories circulating out there are one of the many reasons FBA continues to grow in popularity. But, there still isn’t much information available about how to grow... [...]

Brian Rigney says, “Consumers spend more and more time online, yet they give that time to fewer and fewer websites. Some 55% of people online use only two or three trusted sites for their content discovery and purchasing, according to research by digital agency Carat, which also found that 41% of people feel overwhelmed by the wealth of choices on the Web, making it hard for them to make purchase decisions. The way consumers use the Web has also changed dramatically. We no longer book out some Internet time with a computer. Rather, we browse spontaneously while waiting for the bus, watching... [...]