Glen Hartman says, “Believe it or not, a 16-year-old and his or her 56-year-old father are part of the same generation. This generation isn’t defined by age. Rather, its members share the same attitude towards how to apply digital technology to their most mundane, everyday tasks – from finding a parking spot or the latest news headlines, to their food orders and package deliveries. What really stands out is their shared view on shopping and commerce. They prioritize convenience and value an experience that extends far beyond the traditional path to purchase. Meet the next generation... [...]

Frank Tong says, “Chinese consumers show their huge purchasing power in online shopping during the annual Singles’ Day event. A 24-hour shopping extravaganza has ended in China, and online consumers spent 91.217 billion yuan ($14.32 billion) on online marketplaces operated by Alibaba Group Holding Ltd. That’s up 54% up from $9.30 billion sales on the same date last year. Even more impressive is that Singles’ Day sales exceeded average Chinese daily retail sales. On average this year, Chinese consumers spend 80.38 billion yuan ($12.63 billion) a day on retail goods, according to Chinese... [...]

eCommerce is a tried and proven way to earn a living online. Build an online store where you sell what people want to buy, then promote your store properly to bring in traffic. This sounds simple, and seen from 5,000 meters (15, 000 feet), it is simple. It’s only when you get down to the ground level and actually start doing it that you notice the complications and experience the frustration. But if you find a good mentor, someone who has already gone through the complications and frustrations and is willing to share what he has learned, then you can bypass a lot of trial and error, with... [...]

Stacy DeBroff says, “Each time consumers glance at an online review and then click the item in question into their shopping carts, we see the transformative powers of e-commerce reviews—namely, how first-person insights and recommendations dramatically influence purchasing decisions. At the same time, we also observe another lasting effect of e-commerce reviews—the profound impact they’ve had on how today’s consumers actually shop. At Influence Central, we conducted a research study of 500+ women consumers that looked at how online product reviews influence shopping habits,... [...]

Pamela Wilson says, “Last week was a big one for all of us at Rainmaker Digital. We launched Digital Commerce Institute. Plus, we announced a new educational program, Digital Commerce Academy. And, as if that wasn’t enough, we announced next year’s live event, Digital Commerce Summit. Since a few questions have come up repeatedly, today’s post will answer the most-common questions we’ve fielded and provide the guidance you need. It’s especially important to read this today, because our ultra low-priced Charter Membership offer expires tomorrow, November 6, 2015 at 5:00 p.m. Pacific... [...]

Mark Brohman says, “75 of the 100 biggest companies ranked in the 2016 B2B E-Commerce 300 sell online to their business customers in four distinct ways. Big U.S. manufacturers and wholesalers certainly aren’t one-trick ponies when it comes to conducting business-to-business e-commerce. In fact the biggest 100 B2B companies ranked in the newly published 2016 B2B E-Commerce 300 use as many as four different forms of web-based e-commerce to sell online to their business customers. E-commerce for manufacturers of all sizes takes multiple forms and can take years to implement, says Heather... [...]

David Bernstein says, “The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized. That’s why this checklist is everything you need. Ready to get started? 1) Mobile Responsiveness Not set up for mobile shopping? Your customers will go elsewhere. Projections say 30-35% of shoppers will complete their purchases on mobile devices. 2) Site Traffic Not used to an influx of visitors... [...]

Laura Entis says, “Squarespace, the web publishing platform, just launched a suite of new ecommerce tools for small-business owners. Features include additional templates designed specifically for ecommerce transactions; a mobile commerce app to allow owners to manage commerce on the go; an abandoned checkout recovery feature, which sends out email reminders to customer who have pending items in their cart; and a real time carrier calculator that provides more accurate shipping estimates. “Commerce is going to be really big with us, and we want to show we can compete head-to-head with... [...]

Jean-Baptiste Rudelle says, “There is no denying it, mobile is the new norm. Two in three American adults own a smartphone. Tablet users will surpass one billion worldwide this year. The average person spends more time on their phone and laptop than sleeping. With mobile adoption widespread, and people spending more of their time across multiple devices, it’s no surprise that digital advertising spend in the US will total nearly $60 billion this year. Said differently, companies are heavily investing in engaging consumers across laptops, tablets and smartphones to win consumer attention... [...]

Georges Berzgal says, “Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season.  In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year. For commerce marketers, the four-day sales weekend is a critical one to capitalise on. So to help you design a smart and efficient communication strategy for some of the busiest shopping days of the... [...]