Quality products and a well-optimized e-commerce site is a key to boosting your e-commerce sales. Search Engine Journal contributor Adam Poehl has published an article highlighting nine things to optimize on your e-commerce site to drive more sales. He says, “Below is a list of nine things to start with that are sure to drive incremental sales: 1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up” Many ecommerce (and non-ecommerce, for that matter) sites will serve you a pop-up the moment you arrive. Some are necessary – like privacy compliance – while others are strictly promotional. Pop-ups... [...]

Google Search Central has published a new video ‘How to SEO optimize your ecommerce website’ featuring eight useful tips. The GSC team says, “SEO, otherwise known as Search Engine Optimization, covers the actions taken to improve the ranking of your web pages in search results. In this episode of E-commerce Essentials, we share eight, valuable SEO tips that could increase your e-commerce website ranking in Google Search. From technical details including dealing with product variants and deals pages, to ensuring you have the right breadth of content on your site to satisfy the... [...]

Brands have been under tremendous pressure for the last few years. With changing consumer demands, challenging supply chain issues and all the cost unknowns of an evolving global pandemic, providing a better e-commerce experience has not been easy. Retail Dive has made available the ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’ on demand. The Retail Dive team says, “A growing number of businesses and brands of all sizes are bolstering e-commerce growth by creating online platforms that connect buyers with third-party sellers. Marketplaces reduce overhead... [...]

By keeping a tab on key e-commerce metrics, you can continue to grow your business. Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking. He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing. 1. Sales Conversion Rate Your e-commerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase. To calculate your conversion rate, use the following formula: So, if 1,000 people visited your store this week and... [...]

Link building for e-commerce sites is important but hard. There is a scarcity of opportunities to get links to product and category pages. Ahrefs contributor Joshua Hardwick has shared five simple e-commerce link building tactics. He says, “In this post, you’ll learn how to build links to your e-commerce product pages, homepage, and other content on your site. 1. Use the product feedback technique The product feedback technique is where you find posts ranking for queries like “best [product type]” where you’re not featured. Then you offer authors your product in return for feedback. If... [...]

Retail Dive has published the replay of the ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’ webinar. This webinar answers the following questions: How do companies know if they’re ready to adopt a marketplace strategy with third-party products? What are the internal expectations and realistic timelines you need to ensure adoption and long-term success? How do you create great experiences for both sellers and customers that improve brand loyalty? Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Retail Dive  [...]

Quick Sprout has published an article comparing the best payment methods for e-commerce sites. The Quick Sprout team says, “Our recommendation for most people is Shopify because it has everything you need to start accepting ecommerce payments immediately. Try Shopify free for 14 days, no credit card required. If you have an ecommerce website, you must be able to accept payments from your customers. Your entire business revolves around getting paid. Whether you have an existing ecommerce platform or you’re starting an online store from scratch, your payment gateway needs to be a priority.... [...]

Neil Patel has published a new video ‘8 Things That Are Ruining Your eCommerce Sales’ to help marketers increase their e-commerce sales. He says, “Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I’m going to go over a few things that I’ve tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue.” Neil Patel’s Blog  [...]

Brands have been under tremendous pressure for the last few years. With changing consumer demands, challenging supply chain issues and all the cost unknowns of an evolving global pandemic, providing a better e-commerce experience has not been easy. Retail Dive has made available a replay of the webinar ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’. The Retail Dive team says, “In this webinar, experts will address key questions like: How do companies know if they’re ready to adopt a marketplace strategy with third-party products? What are the internal... [...]

ChannergySE resolves the number one killer of small businesses. What’s that, you ask? It’s not mismanagement. It’s not Traffic. It’s not a lack of Money or Sales. It’s inventory. Yes, inventory management can kill a business overnight. Why? Because you tie up so much capital in inventory, even virtual inventory, that that your cash flow can’t pay all the bills. Then, you do not have money to grow, and you owe money to Suppliers, Drop Shippers, Amazon, etc. There is a solution to your inventory management problems: ChannergySE Inventory Software Inventory management isn’t... [...]