Holly Miller says, “Without question, November and December are among the busiest months of the year. If you work for an e-commerce brand, in many cases the development teams have placed a hold on any new SEO or development requests. So what do you do? How can you make the most of the job searchers looking for information on what’s best for them and the people they’re shopping for? During the past holiday season, mobile searches related to “best gift” grew 70 percent year over year while searches related to cheap or inexpensive gifts grew about 35 percent.The following on-page... [...]
Archive for the 'E-Commerce' Category
Khalid Saleh says, “Checkout conversion rate is arguably the most important metric for any e-commerce business. This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing visitors will have gone to waste. Shopping cart abandonment makes your checkout process conversion rate even more important. The average shopping cart abandonment rate for e-commerce stores is roughly 68.8 percent. This means seven out of 10 people leave your website after committing to purchase. In this post, we’ll look at some simple tips you can... [...]
Alex Wolk says, “For everybody, the holiday season is a time to come together and celebrate the close of another year. But for e-commerce businesses, the holidays are a time to really give business a boost. Follow these tips below to make sure that the stressful season doesn’t get the best of you. 1. Do something to stand out. Every e-commerce site is working hard to up their game over the next couple of months, so you can’t just sit on your hands. Find a way that you can be different from the crowd, whether that’s by offering cool content (which we’ll take about later), incredible... [...]
Wesley Cherisien says, “In this digital world of websites, social media, video blogs, etc., the importance of good content cannot be undermined. Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals.Long gone are the days when companies could simply launch a product or service through a press release and some print advertisements. Today, organizations use a variety of digital promotional strategies including social media marketing activities, blogs, video and photos to build an online presence. Since they now rely more than... [...]
Michael Sandstrom says, “Congratulations! So you’ve done a great job and attracted some visitors to your website. Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers. With 74.6% of online baskets being abandoned, this is no small feat. As marketers we tend to think that abundance of choice in products is one of the key strengths of ecommerce. But without proper management and structure, this can become a hindrance and not necessarily result in more sales. For this article we will go through some of... [...]
Jim Yu says, “Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something. As marketers, measuring mobile moments that matter... [...]
Greg Sterling says, “According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone. There was mixed data on in-store traffic and sales, with some sources reporting an initial decline vs. last year and others reporting small in-store gains. However, on a percentage basis, online shopping growth far outpaced store traffic. While retail analysts and the media focus on the distinctions between online and offline shopping and the particulars and... [...]
Corey Ferreira says, “Seasonal and Black Friday shoppers are unique in that many of them will buy your products without knowing anything about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested. Turning Black Friday shoppers into repeat customers can have an enormous impact on the success of your business; over time they’ll cost less, buy more, and even develop a real connection with your business. Now that Black Friday is upon us, turning these first-time customers into lifetime fans should be your number one priority. In... [...]
Ayodeji Onibalusi says, “In ecommerce, one of the biggest challenges most businesses face is shopping cart abandonment. It’s one of the biggest concerns for online retailers. It’s also a scenario that is unlikely in the real world: Imagine walking into a shopping mall, filling up your cart and staying for just a while before walking out of the mall, leaving your items behind. Related: Shopping Cart Throw-down: Which Ecommerce Platform Reigns Supreme? A 2015 Business Insider intelligence report showed that at the time online retailers were losing a total $4 trillion due to shopping... [...]
Adam Lella says, “With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones. While comScore plans to release its holiday season online spending forecast on our State of Online Retail in Q3 2016 webinar on Wednesday, Nov. 16, today we wanted to provide an update on how much consumers spent online during the third quarter and how much of it is coming from mobile. comScore estimates that Q3 2016 total digital commerce sales in the U.S. was $84.3 billion,... [...]