A well-written copy can help you persuade your prospects to take action. Social Media Examiner contributor Michael Stelzner has shared an article copywriting with the PASTOR framework. He says, “The PASTOR framework replaces the wolf with a shepherd. It guides people, like a pastor or a shepherd, toward positive decisions that will benefit them. Because copywriters love lists, it breaks down into a step-by-step method for writing copy, too. P: Person, Problem, Pain Every piece of copy has to start with the audience. Who is the person you’re writing for? What problem can you solve for them? What... [...]

ThoughtCo defines Writer’s block as a condition in which a skilled writer with the desire to write finds herself unable to write. When it comes to marketing, you need to be a persuasive writer too. Copyblogger contributor Stefanie Flaxman has published an in-depth article on writer’s block. She has shared three small steps to clear up your block. She says, “When you don’t know what you want to say, you need to relieve yourself from the pressure of capturing The Ultimate Perfect Thing. Aiming to write The Ultimate Perfect Thing is what’s keeping you blocked. Playing around... [...]

Clear headlines help you create a great first impression on your readers. Your website visitors get an idea about the article content by reading your headlines. Copyblogger’s Brian Clark has published an article on writing headlines that work. He says, “At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more. In The Copywriter’s Handbook, copywriter Bob Bly sets forth eight time-tested headline categories that compel action and rake in sales. Let’s take a look at each. 1. Direct headlines Direct headlines... [...]

It is extremely important to craft the headlines that convey what your article or blog post covers. A good headline communicates a full message to its intended audience. Copyblogger’s Brian Clark has published an in-depth article on writing headlines that work for you. He says, “If you want to learn how to write headlines and even better content, start with the headline first. You’ll of course have a basic idea for the subject matter of your blog post or sales copy. Then, simply take that basic idea and craft a killer headline before you write a single word of the body content. Why? Your... [...]

Persuasion is the key to your content marketing success. By moving closer to your audience, you can appeal to their emotions and achieve desired marketing goals. Copyblogger’s Brian Clark has shared 10 timeless persuasive writing techniques to boost your marketing. He says, “If you’ve ever wondered why some blogs turn into businesses, and others stay hobbies, it’s likely because the blogger has studied persuasive writing. Nothing’s more disappointing than having great blog post ideas that no one pays attention to … learning how to write a good blog post that persuades not... [...]

Persuasiveness is the key content marketing element that can help you achieve your marketing goals. It helps you to move closer to your audience and grow your sales. Persuasive writing helps you create a win-win situation. Copyblogger contributor Tim Stoddart has published an article highlighting 10 timeless persuasive writing techniques. He says, “If you’ve ever wondered why some blogs turn into businesses, and others stay hobbies, it’s likely because the blogger has studied persuasive writing. More on that in a bit, but now let’s look at persuasive writing examples. Persuasive writing... [...]

Irrespective of the online platforms you are using, quality content writing matters, Amazon marketplace also has its quirks and best practices to help more potential buyers find your products. Search Engine Journal contributor Robyn Johnson has shared nine Amazon copywriting tips for higher-converting titles and bullets. She says, “We will explore nine tips you can implement and use today to start writing better titles and bullets for your Amazon listings leading to more customers and happy buyers in the process. 1. Diligent Keyword Research Keyword research has always been an essential part... [...]

Bacak calls Instant Swipe File Refreshed, “A MASSIVE collection of 5,603 profit-producing, click getting emails you can adapt, tweak and alter for your own email or even email followup sequences…” Bacak has been marketing online for about 20 years and has made a name for himself in the “teaching, mentoring and aiding other online marketers” niche (We just made up that name, but it’s the same niche IM NewsWatch is in, so you get the idea.) His primary tool in building his business is email. (we have mentiond his Secret Email System . It was so well-liked that... [...]

It is important to create persuasive content to get the desired action from your audience. With a strong call-to-action, you can achieve the best output from your content marketing. Semrush contributor Margarita Loktionova has shared 14 useful tips on write effective copy. She says, “Using takeaways from our data and the Semrush Content Writing Workbook, we’ll explore how to write copy that really generates results. Here are 14 tips: 1. Ensure You Use a Correct Keyword Strategy To write copy that drives results, you should start with keyword research. Your primary keywords — should... [...]

Impressing potential customers with the urgency of making a decision and buying is a frequently used marketing tactic. Every grocery and general merchandise store in developed countries around the world has time-limited offers. In the USA, they are called “sales”; elsewhere they may have other names. There’s nothing stupid about that. They are effective in getting people to buy, and they give the customer a true bargain. When we see peaches at 40% off the normal price, we are attracted and buy them. However, we at IM NewsWatch have seen a perversion of this technique over and... [...]