Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of Frictionless Commerce,... [...]

Many of our readers know of Dr. Mani, a pediatric heart surgeon in Chennai India. Readers know him because he raises support for his hospital and surgery by training people in marketing products online. He has written many books with information on various online marketing topics, books that he has sold online. This wasn’t a “slam dunk” process. He learned his marketing by careful trial-and-error. After a few years of learning, he became a respected expert in online marketing and started teaching others what he had learned. He has recently produced an e-book specifically tailored... [...]

Alessandro Zamboni is a successful online marketer who has taken the time to compile a collection of links to copywriting instruction, tips and resources. Initially, it was for his own benefit, but now he is giving a free copy to all interested marketers, as a way to build his audience for his future marketing training. We got a copy to evaluate and found it worthwhile. If you would like a copy, you can get it here: Copywriting Cheatsheet.  [...]

Brian Clark has announced that Copyblogger’s Content Marketing Certification Program is open for a limited period. This three-week course teaches the following: Content Strategy and Your Role as a Professional WriterThe Strategic Framework for Success with ContentMapping the Journey: Crafting a Content Marketing StrategyThe Rubber Hits the Road: The Strategic Content TypesThe Strategic Tools Every Content Marketer Should Master. You can learn more about the course on the following page. Do You Want to Stand Out From the Crowd and Get a Steady Flow of Great New Clients? Copyblogger  [...]

A carefully written copy can help you to scale new heights in your marketing journey. To make most from your copywriting, you need to make it persuasive so that you can convince the prospects to take a sales decision. Blogging Wizard contributor Stacey Corrin has shared 44 copywriting formulas to improve your content marketing strategy. Corrin says, “The point of copywriting formulas is that when using them, it means you don’t have to start from scratch every time you sit down to write. Their instructive simplicity, tells you what to write and in what way – freeing up brain space for... [...]

Entrepreneur team has made its course ‘Modern Copywriting: Writing Copy That Sells In 2019’ available at a special price of $10.99. The course covers the following: Introduction to copywriting Crafting your copy Copywriting formulas Creating great headlines Copywriting for emails; and more. Mentioning the features of this course, Evan Kimbrell says, “From creating captivating headlines to mastering classic copywriting formulas that nearly eliminate writer’s block, you’ll take on every element of this essential skill as you make your way through more than 60 expert-led... [...]

Creating your first copy is a challenging task as it requires an original idea to be implemented so that you can effectively pass on your sales message. Copyblogger’s Kelton Reid has shared 12 methods to help brands create their first draft. Talking about ideation, Reid says, “Magical thinking won’t get words onto the page. In reality, the first draft of any piece of writing starts somewhere deep in the subconscious mind, when you’re sleeping or doing almost anything but staring at the blank page. It’s like the movie Inception, a dream within a dream, that slowly... [...]

To succeed in your journey of content marketing you should make people get engrossed in what you are publishing online. By supplying the information your readers need and presenting it in an interesting manner you can enhance the readability of your content. Copyblogger columnist Stefanie Flaxman has shared three tips to help you make people read your articles online. Flaxman says, “Content is also a presentation. And how you shape that presentation determines whether someone wants to learn from you … or from someone else. “Action” in our content introductions can take a variety of... [...]

Copyblogger’s Sonia Simone has announced special deals on the Copyblogger courses on the occasion of Black Friday. Simone says, “We’ve got two bundles for you, wrapped in some pretty sweet pricing, and one standalone workshop that we’ve never offered on its own before. Content Fundamentals This bundle will let you put together a rock-solid foundation for success as a content marketer. We paired our popular Content Foundations course with our even-more-popular Copywriting 101course. And then, just to make things kind of irresistible, we added Brian Clark’s course that walks... [...]