The Copyblogger team has announced the ‘Copyblogger Book Club’ on Facebook. This brings you an opportunity to interact with the readers and copywriters and keep improving your writing. Sonia Simone says, “We’re just starting, so you can jump right in. We’ve been having some great conversations. Aaron had a (controlled) freakout over the whole idea of “gorgeous” language. Jan talks about how writing exercises can expand our skills, even when they’re not directly related to client work. And Julia has us thinking about the role of the semicolon in web-based content. Pretentious?... [...]

HubSpot has listed 60 sensory words and phrases that can help marketers spice up their sales pitch in 2018. Greg Schryer says, “Let’s assume you were selling a technical product and you were able to determine which of these three communication mediums best suited your customer. You would then use different messages for each person. If the prospect was a visual person, you might say: “Take a look at the new Model 43. Notice how the new design makes it easier to observe the monitor scope.” If the prospect was an auditory person, you might say: “Let me tell you about this... [...]

An effective copy helps you closely connect with your prospects and turn them into customers. Continuous practice and observation is the key to creating effective piece of copy. Copyblogger columnist Stefanie Flaxman has shared a five-step guide to help marketers make their copywriting more effective. Flaxman says, “Writers have to gain momentum to fuel their careers. They need to publish content regularly in order to make the best choices for their work going forward. So, how do we marry these two ideas — precise communication and writing practice? I call it the balance of The Prolific... [...]

Appealing your readers and customers personally can give an edge to your marketing. It can only be achieved by creating a copy that become a channel of effective communication between you and your customers. Copyblogger’s Stefanie Flaxman has shared seven tips to make your message more personal. Flaxman says, “If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips. 1. Let your audience guide you Select the stories you tell based on who you want to attract. Your goal is to show the people who... [...]

A website that deals with Conversational Copywriting defines it as no-hype, zero-jargon, totally transparent, high-engagement, trust-building approach to copywriting online. As the term suggests, the conversational copywriting helps you to easily connect with your audience and drive them into desired direction. Copyblogger columnist Nick Usborne has shared three myths that exist about conversational copywriting. Osborne says, “Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s... [...]

Copyscape, a popular plagiarism-detector service has recently increased its charges for checking the texts. To help bloggers and copywriters TribeBloom has shared five alternate copy checking resources they can use. Mentioning how the price change will affect the Copyscape users, Billy Forshaw says, “For those who are minor users and continue to check very short articles or blog posts, this price change will not make much difference to you. For a text of 500 words, the price will cost 5c, as it did before. The biggest change comes for those who are checking average-to-longer bodies of text. A... [...]

Mistakes in you language can harm your copy and would not help much in achieving your marketing goals. It is important to proofread you copy before you share it with your prospects online. The Content Marketing Institute columnist Ahava Leibtag has shared seven fixes to deal with common writing mistakes. Ahava says, “When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy. One of the joys of writing is that as soon as you reach the next level, the next mountain peak is staring at you. It’s like yoga, Pilates, golf, or medicine... [...]

Microcopy is a useful piece of content that leads to call-to-action. According to Econsultancy, it refers to the text that guides you along or instructs you to do something on a website or app, such as fill in a form. To help marketers prepare an effective microcopy and improve the user experience (UX), Econsultancy columnist Nikki Gilliland has shared fifteen examples of effective copies. Gilliland says, “The devil is in the detail, or so they say. When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there... [...]

Your copy should appeal the readers and make them take an action. It is important to have a call to action whether you are emailing them or reaching them through a video. Search Engine Land columnist Jacob Baadsgaard has shared a guide writing irresistible calls to action. Baadsgaard says, “As with any online marketing campaign, picking the right paid search CTA is all about getting inside a potential customer’s head. You need to understand the “why” behind a search and how to create a CTA that uses that “why” to get them to click. Fortunately, you don’t have to be a psychic... [...]

The Entrepreneur magazine team has published a video ‘How to Write Awesome Copy That Can Improve Your Sales’ featuring Eric Siu. In this video, Entrepreneur Network partner Eric Siu sits down with Neville Medhora of Kopywriting Kourse to chat about the art of copywriting and why investing the time to learn how to write better sales emails can exponentially improve your results. Plus, you can learn awesome entrepreneurial communication techniques and dive in on success strategies for writing that will increase conversions to your product or service. How to Write Awesome Copy That Can... [...]