Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email Marketing Platforms’. The DMD team says, “Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing... [...]

A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. Digital Marketing Depot has published ‘The Definitive Guide for Writing and Designing Emails That Convert’. The DMD team says, “There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage? In Marigold’s latest... [...]

Watch this AWeber video to learn some useful techniques for designing great email content. The AWeber team says, “Good email design makes your emails more likely to get clicks and sales. But what if you’re not a designer? No worries – these simple email design and layout tips can help anyone create better emails.” https://www.youtube.com/watch?v=DsIZcrSRnlA AWeber  [...]

Here’s the promise the creators make for Countdown Hero: Simply Copy n’ Paste One Tiny Snippet of Code & Have a Sales-Making, Ticking Time-Bomb Appear On Any Page Or Email, With A Personal Urgency Deadline Magically Coded To Each Individual Visitor…All In Less Than 60 Seconds What they are talking about is their countdown timer. You can place it in any email you send and on any web page you create. When you do, you create a sense of urgency (and consequent scarcity) for your offer. These immediately increase interest in the minds of readers. “If only a few can have it, then... [...]

Email is hands-down one of the most effective marketing strategies, delivering a mind-boggling 3,600% average ROI. And that’s miles ahead of any other channel. Knak has published ‘The definitive guide to creating emails’. Knak team says, “Read our tips on how to not only stand out in your reader’s inbox, but also how to catch their interest and entice them to open your email. Great copy needs great design, and our tips can help you enhance the clarity and impact of your message to create an effortless reading experience.” The definitive guide to creating emails Knak  [...]

An appealing email design makes your emails more likely to get clicks and sales. AWeber contributor Sean Tinney has published an email-design guide for non-designers. He says, “The right visual style can make the difference between a subscriber who takes an action and one who deletes your email. Attention spans are getting shorter, so understanding how people read your email will help you craft more effective messages. Knowing where their eyes are more likely to go will help you create a layout that makes your email more readable and helps navigate the reader towards your call to action.... [...]

HubSpot has published ‘The Ultimate Guide to Email Design and 13 Best Practices’ to help marketers create effective email marketing campaigns.  The HubSpot team says, “By 2022, the number of email users around the world is expected to hit 4.3 billion. Among all of those users are members of your target audience, a.k.a. quality leads and prospects you can work to reach and convert via email. To ensure your emails stand out and grab the attention of these audience members, your email design needs to be on point. In this guide, we’ll talk about what email design is, cover... [...]

Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message in • The right format to • The right person at • The right time. In other words, you need to understand what your audience is interested in, what devices they use to read your message (so your format is compatible), choosing the target... [...]

Our friends over at WebsiteBuilder.org sent us a cool and informative infographic to share with you. The information here can improve your email marketing success tremendously. With 119 facts, you’re sure to find something you don’t already know that will bump up your results. Click on the graphic to read their article and see their infographic.  [...]

Liz Willits says, “How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding in some design elements might actually make your emails pack a bigger punch. Why? Because studies show that 90 percent of the information transmitted to our brains is visual. In fact, many marketers and designers believe that color can impact behavior. For example, brands like McDonalds and KFC may use the... [...]