Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email Marketing Platforms’. The DMD team says, “Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing... [...]

A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. Digital Marketing Depot has published ‘The Definitive Guide for Writing and Designing Emails That Convert’. The DMD team says, “There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage? In Marigold’s latest... [...]

HubSpot has published a new video ‘Email Marketing Design : PRO Tips for High Conversion’. The HubSpot team says, “Unlock the potential of your business with our guide to mastering email marketing design! In this video, we dive into expert strategies to elevate your email marketing design, transforming passive recipients into engaged customers. Learn how to set clear SMART goals, draft impactful email content, maintain consistency across campaigns, and much more. For those eager to go beyond, click the link for our comprehensive email marketing certification course.... [...]

Watch this AWeber video to learn some useful techniques for designing great email content. The AWeber team says, “Good email design makes your emails more likely to get clicks and sales. But what if you’re not a designer? No worries – these simple email design and layout tips can help anyone create better emails.” https://www.youtube.com/watch?v=DsIZcrSRnlA AWeber  [...]

An appealing email design makes your emails more likely to get clicks and sales. AWeber contributor Sean Tinney has published an email-design guide for non-designers. He says, “The right visual style can make the difference between a subscriber who takes an action and one who deletes your email. Attention spans are getting shorter, so understanding how people read your email will help you craft more effective messages. Knowing where their eyes are more likely to go will help you create a layout that makes your email more readable and helps navigate the reader towards your call to action.... [...]

Laura Forer says, “Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present, what does the future of email design look like? The folks at EmailMonks took a stab at answering that question in an infographic that looks at email design trends over the past year and predicts what we can expect to see as 2017 moves along. Some throwbacks from 2016 that we’re continuing to see are lightweight animated gifs in emails, flat design, and design... [...]