Social media is growing in terms of several networks now. And Instagram is growing faster than any other social media network today. Marketers use social media to promote their products and services to a wider range of people. But according to Lesya Liu of Entrepreneur, they can also build their email lists with the network like Instagram. Liu has shared four ways marketers can use Instagram to get more email subscribers. Liu says, “Few people think of Instagram as a lead-generating tool, but it definitely is — if done correctly. 1. Mention it occasionally. The first, easiest way... [...]

More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now. You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment. Andy Favell of Econsultancy has shared a list of ingredients that marketers should consider to boost their email signups. Focusing on targeting as one of the criteria, Favell says, “You know the marketing mantra: right person, right offer, right place and... [...]

Keeping the growth of email marketing in mind it is very important to keep adding new subscribers to your email lists. AWeber team has identified nine ways to create audiences and convert them into leads that can be nurtured through email marketing. AWeber’s Digital Marketing Manager Rebecca Pollard has shared eight Facebook ad targeting strategies that can help marketers build bigger email lists. Rebecca says, “Effective Facebook ads work because of three things: clear goals, reaching the right audiences, and delivering the right message (through ad image and copy testing). You’ve... [...]