According to 2017 Email Marketing Industry Census 67% marketers have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes. This report also stated that 30% marketers to use personalization as a strategy in their email marketing efforts. Right way to follow-up can enhance the possibilities of email marketing success. HubSpot’s Aja Frost has published 23 follow-up sales email templates marketers can use for their email marketing needs. Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t... [...]