Email marketing domain keeps evolving with new tactics. Email remains one of the most trusted marketing tools. Since its the time to plan for the new year’s marketing tactics, we present an infographic that highlights email design trends for 2020. Talking about the email design trends, MarketingProfs’ Vahe Habeshian says, “To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. An infographic by email software... [...]

Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau says, “How do you get subscribers to whitelist you? Ask them. It’s that simple! Here’s a quick example of what you can write. (Feel free to tweak it to match your brand’s voice and tone.) Take this important step! To make sure you receive emails... [...]

Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message in • The right format to • The right person at • The right time. In other words, you need to understand what your audience is interested in, what devices they use to read your message (so your format is compatible), choosing the target... [...]

Email is one of the most used marketing tools today. And as we know, most of our emails are now read on mobile devices. The addition of voice-based devices such as Amazon Alexa and Google Home have changed the way consumers access the information online. A new Alexa feature has given it the capability to read and manage emails. This change would land the email marketers new challenges. Talking about this new feature, Marketing Land’s Greg Sterling says, “Alexa will read the sender and subject line. Then it asks whether you want to “read, reply, delete, archive or next.” If you ask... [...]

AWeber columnist Liz Willits has shared five email marketing trends that you should not ignore in 2018. Willits says, “I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails. 1. Hyper-segmented email automation In 2018, a single automation... [...]