Personalized emails can surely help you achieve better results. AWeber has published a new video ‘The Art of Effective Email Personalization’ featuring useful strategies to personalize your emails. The AWeber team says, “Sean Tinney and Chris Vasquez walk through the thinking behind this week’s edition of the AWeber newsletter on how to use personalization and dynamic content to make emails more personal. We talk through: What types of information to use when personalizing email. How to avoid creepy personalization. One simple tip to make your email feel more personal.” AWeber... [...]

Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences. About the whitepaper: It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses; if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency?... [...]

Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception. Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection. On importance of email personalization, Play says, “I’m excited to see the future of email marketing unfold because I believe ROI will increase once we embrace the idea of making email all about the customer. We can do this through... [...]