Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time. Search Engine Land contributor Julia McCoy has published an article on why evergreen content important for SEO. She says, “Whether you read it now, two months from now, a year from now, or two years from now, the information it conveys should largely remain accurate, relevant, and useful. But why does this matter for SEO? Reliability By their very definition, evergreen content topics are ones that people are interested in no matter the circumstances. They’re... [...]

SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking. But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps. WordStream’s Megan Marrs published an article sharing tips on evergreen content and how to use it for surviving the SEO competition. The article focused on evergreen content ideas, combining content with keywords, tips for creating evergreen content etc. On... [...]