With the introduction of GDPR, a host of other data privacy laws, and consumers who want to know how their data is being used and distributed. GDPR and other privacy laws have changed how marketers can collect and use consumer data. MarketingProfs has published a new report ‘A Marketer’s Life Beyond (Third-Party) Cookies’. The MarketingProfs team says, “Get ready with strategies that balance the use of data with respecting consumer privacy. You’ll find them all inside A Marketer’s Life Beyond (Third-Party) Cookies from TrustArc—available for download now. You’ll... [...]

Econsultancy’s Patricio Robles has reported that on the first day of the implementation of General Data Protection Regulation (GDPR), None Of Your Business (NOYB), a non-profit organization has lodged complaints against Google and Facebook with four different European authorities. Robles says, “The complaints allege that these two tech giants have violated the GDPR’s prohibitions against forced constent by using popups prompting users to give consent if they want to continue using their services. NOYB claims that Facebook has already blocked the accounts of users who have... [...]