With the introduction of GDPR, a host of other data privacy laws, and consumers who want to know how their data is being used and distributed. GDPR and other privacy laws have changed how marketers can collect and use consumer data. MarketingProfs has published a new report ‘A Marketer’s Life Beyond (Third-Party) Cookies’. The MarketingProfs team says, “Get ready with strategies that balance the use of data with respecting consumer privacy. You’ll find them all inside A Marketer’s Life Beyond (Third-Party) Cookies from TrustArc—available for download now. You’ll... [...]

IntelliSqueeze allows you to create GDPR-friendly squeeze pages (a.k.a. landing pages) in just a few minutes, with everything you need, from easy-to-use online SaaS software. There’s nothing like it at anywhere near this price. It was created by Alessandro Zamboni and Dirk Wagner, who were the creators of the popular Cheatsheet Generator SaaS software. As you may know the European Union is a stickler for having websites adhere exactly to the General Date Privacy Regulation. This new compliance tool assures your visitors understand and agree to your privacy protection policies by placing the... [...]

European Union’s General Data Protection Regulation (GDPR) law has brought challenges for most of the businesses who trade in the European Union. Forbes contributor Jia Wertz has shared four changes that the e-commerce brands need to adopt in light of GDPR. Wertz says, “For e-commerce brands that hope to get ahead of data protection trends, here’s what we can learn from them. Following Regulations Can Increase Opt-Ins It’s no secret that collection of consumer data revolutionized marketing and sales, thanks to in-depth customer analytics. That’s precisely why GDPR has been the... [...]

Entrepreneur contributor Karl Wirth has highlighted the impact of European Union’s General Data Protection Regulation (GDPR) law on  personalization and privacy. Talking about the GDPR’s impact on personalization, Wirth says, “GDPR is an EU law that took effect on May 25th this year. It gives EU citizens more control over their data, allowing them to consent to what information about them is collected and how it is used. It gives them the power to demand their data not to be tracked or even deleted altogether. Significantly, the law applies to every company in the world that interacts... [...]

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

Econsultancy columnist Nikki Gilliland has highlighted the impact of General Data Protection Regulation (GDPR) on e-receipts. Gilliland says, “If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase. This means the option to have your receipt emailed to you instead of given in paper form. These retailers along with many others have been using e-receipts for a good while now. Some customers are happy about the practice – the benefits include easier organisation, plus the fact that it’s more environmentally... [...]

Econsultancy’s Patricio Robles has reported that on the first day of the implementation of General Data Protection Regulation (GDPR), None Of Your Business (NOYB), a non-profit organization has lodged complaints against Google and Facebook with four different European authorities. Robles says, “The complaints allege that these two tech giants have violated the GDPR’s prohibitions against forced constent by using popups prompting users to give consent if they want to continue using their services. NOYB claims that Facebook has already blocked the accounts of users who have... [...]

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

MOZ’ Will Critchlow has shared the kind of consequences marketers may face when it comes to Google’s GDPR compliance efforts and its impact on the data. Highlighting Unexpected consequences of GDPR Critchlow says, “When you deal directly with a person in the EU, and they give you personally identifiable information (PII) about themselves, you are typically in what is called the “data controller” role. The GDPR also identifies another role, which it calls “data processor,” which is any other company your company uses as a supplier and which handles that... [...]

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole. Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements. Google... [...]