This is a reminder for the Adweek webinar to be held on June 26, 2024. Gen Z, born between the mid-1990s and early 2010s, is characterized by their digital savviness and strong inclination towards social and environmental activism. They value authenticity, diversity, and instant access to information and entertainment. Adweek is hosting a webinar ‘Unlock Gen Z’s Loyalty’ on Wednesday, June 26, 2024, at 1.00 pm ET. The Adweek team says, “Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance... [...]

Gen Z, born between the mid-1990s and early 2010s, is characterized by their digital savviness and strong inclination towards social and environmental activism. They value authenticity, diversity, and instant access to information and entertainment. Adweek is hosting a webinar ‘Unlock Gen Z’s Loyalty’ on Wednesday, June 26, 2024, at 1.00 pm ET. The Adweek team says, “Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance marketing manager at Frasers Group, in conversation with SheerID’s Anjanette... [...]

This is a reminder for the Adweek webinar to be held on March 28, 2024.  Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take... [...]

Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take to be a top brand in the minds of Gen Z? You have to be present where this... [...]

  Generation Z (Gen Z) is the generation born between 1997 and 2012. They are also known as iGen, centennials, zoomers, post-millennials, or Homelanders. As of 2023, Gen Zers are between the ages of 11 and 26. Search Engine Journal contributor Chelsea Alves has published an article on how Gen Z are using social media. She says, “Here are five social media practices to consider. Embrace Partnership With Creators The concept of the traditional “influencer” – who does sponsorship deals, goes on brand trips and sells an aspirational lifestyle attainable to their followers through the... [...]

By discovering the social media habits of your target audience, you can craft campaigns that appeal to them. Search Engine Journal contributor Chelsea Alves has published an article highlighting the social media usage pattern of the Gen Z. She says, “Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. When it comes to online versus in-person shopping, it’s more of a toss-up. Gen Z is accustomed to the convenience of online shopping, but they value real-life experiences,... [...]

The global marketplace has never been more crowded. No longer are you competing with the Mom and Pop next door or the Big Box chain down the street. Now, more than ever before, ensuring that your online business presence not only survives but thrives also means ensuring that it stands out above a sea of competitors. While this borderless marketplace opens up a virtually infinite target market, it also requires immense skill, creativity, and strategy if you are going to cultivate a reputation (or “brand”) that your target market will both recognize and respect. And if your goal is to... [...]

In the era of mobile, marketers are getting a great opportunity to target more and more young people who consume wider variety of products. For this marketers need to cultivate a level of understanding to persuade the young generation. Entrepreneur’s Josh Felber has shared eight tips on how to market to today’s young consumers. The tips are based on his conversation with successful gen Z marketers Connor Blakley, age 17, and Deep Patel, age 18. Felber says, “Currently, if you want to learn about marketing to gen Z, you have a limited selection of sources. That’s why Patel... [...]