Google has launched the AdSense Native ads. It is a set of ad formats designed to match the look and feel different websites and aimed at providing a great user experience for visitors. The AdSense Native ads have been launched in three categories: In-feed, In-article, and Matched content. Violetta Kalathaki, AdSense Product Manager, says, “They can all be used at once or individually and are designed for: A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more... [...]

According to a Marketing Land report, for AdSense policy violations Google has started taking page-level actions intead of entire websites. With this step, AdSense policy violations will be addressed more surgically and advertisers will be provided with the information about enforcements and how to address them. On how the new AdSense policy works, Marketing Land’s Ginny Marvin says, “When a page is found in violation of a policy, publishers will get notified by the policy team via email that says something like, “We’ve discovered one new page on your sites that don’t comply... [...]

Google has added a new feature to AdSense called ‘Ad balance’ to help advertisers serve better ads to their users. More about ‘Ad balance’: Ad balance allows advertisers to reduce the number of ads they show to users It also helps them see how changes in the volume of ads you show affect earnings. On impact og ‘Ad balance’,  AdSense Software Engineer Dongcai Shen says, “By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of... [...]

Web advertising has reached every Internet-connectd smartphone from the PCs. Google’s AdSense and AdWords platforms have been the pioneering ones when it comes to optimizing the web presence. On the AdSense request, Google has removed the limitations the company had placed on 300×250 sized ad units. Google’s Inside AdSense team says, “After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues. With the removal of this restriction, you still... [...]