Some new marketers may not be aware of the power of Google AdWords, Google’s pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads. Depending on a number of factors, these AdWords ads can be an effective source of leads and sales. Kevin Fahey has just released training on how to make effective use of the AdWords service. As with many of his training products, he released this in the form a group of checklists (IM Checklist 23 – Google AdWords) that... [...]

The Entrepreneur magazine team has published a video featuring Jason Parks on why businesses should invest in Google AdWords. Parks has also shared a detailed five-step note to explain the importance of using AdWords. Parks says, “I’m going to explain to you why this article was completely inaccurate and how you can grow your business instantly through AdWords. My digital marketing agency manages millions of dollars in ad spend so we have extensive experience when it comes to pay-per-click advertising. 1. You pay for quality and strategic clicks. With pay-per-click advertising,... [...]

Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST. The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL? The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]

Google Optimize offers a diverse range of experiment types designed to suit the needs of your business. The Optimize tests can also help you improve the performance of your AdWords account. Search Engine Land columnist Matt Lawson has talked about five Google Optimize tests you should set up in your accounts connect landing page tests to AdWords. Lawson says, “Currently, you can run tests on search network traffic which includes search partners, shopping campaigns and Dynamic Search Ads. And within those campaigns, you can set up experiments for the following in Google Optimize: Accounts. Campaigns. Ad... [...]

Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST. The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL? The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]

Google has announced that ‘parallel tracking’ will be mandatory for all AdWords accounts starting from October 30, 2018. According to Google, with parallel tracking, users reach immediately to website’s landing page after clicking an ad while their browser processes URL tracking requests in the background. Google has once again advised webmasters to adopt HTTPS encryption, the industry standard for ensuring the security and integrity of data traveling between the browser and the website. Faster, safer and better ad experiences for consumers Inside AdWords Blog  [...]

Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand. Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way... [...]

Google has added Reach Planner, a new tool to AdWords. This tool will help advertisers estimate their YouTube reach and plan their ads and budgets. Talking about the features of Research Planner, Dacheng Zhao, Product Manager, Video Ads at Google  says, “In our quest to make planners’ lives easier, we are going beyond reach curves to introduce a key new feature: product mixes. Planners have been using Google’s video formats to reach viewers in different ways, and now we’re giving more insight into which formats work best together. With product mixes, you can give us your marketing... [...]

Google AdWords is one of the most used advertising programs over the Internet. Its flexibility to offer advertisers with the freedom to customize their ads makes it a popular choice. Entrepreneur contributor Jason Parks has shared an article on how marketers can enhance AdWords performance with Single Keyword Ad Groups (SKAG). Parks says, “You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms?’. The MOZ team says, “Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network... [...]