Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting With this option, you enter the web address of the sites where you want to advertise. If those sites are available, Google will show your ads there. You can even target a specific area on a site. For example, you can select www.nytimes.com... [...]

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has also share some ways to help you optimize your display advertising. Talking about the ads that lack UTM tracking parameters, Vidakovic says, “While reviewing the destination URLs for the ads used across these campaigns, I found that many of the... [...]

Google has introduces account-level content exclusions for its display network campaigns. This change affects forums, error pages, photo-sharing pages etc. The Google AdWords team says, “We’re working to simplify the available site category options for Display Network campaigns. In order to streamline the AdWords interface and improve serving, we’re merging some site category options and removing others. These changes will unify the options across Display and Video campaigns and allow for smoother workflows so you can easily manage settings for your whole account. Starting in early 2018,... [...]

Ginny Marvin says, “Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show to a user who is reading a cooking blog, for example. Google says that in testing, 60 percent of clicks on the extension info were to get directions or more information about a store location. Dynamic converting, setting up or opting out Advertisers can create... [...]

Mona Elesseily says, “Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services. Furthermore, we’re better able to layer products so they work in tandem. In this article, I’ll discuss some of the targeting options available and discuss some of the ways I like to layer them into campaigns. The inspiration for this article came from a Pub Con session called New PPC Ad Types (specifically Kevin... [...]