The latest article on HubSpot blog is titled “A Visual History of Google Algorithm Changes”. Erik Devaney says, “In the beginning, Google’s search engine really wasn’t all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure: Step 1: Stuff your keyword phrase into your page/website as many times as possible. Step 2: Get as many gosh-darn inbound links as you possibly could. For... [...]

The latest article on ‘Website Magazine’ is titled “Google Modifies Page Layout Algorithm”. Pete Prestipino says, “Does design play a role in how well your website performs on the search results? It most certainly does and it’s time to start paying attention or your traffic might suffer. Google’s Matt Cutts has announced that the search engine pushed out a “refresh” of the Google Page Layout algorithm around February 6. Cutts did not indicate the degree that the change may have impacted search results, but in the opinion of quite a few SEOs, it seems to... [...]

The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”. Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic versus AdWords benefit of the doubt for big brands versus absolute apathy toward smaller entities the importance of identity versus total wipeouts of those who are clipped mixed messaging on how to use disavow & the general... [...]

The latest post on ‘Mashable’ is titled “Google and Samsung Strike Global Patent-Licensing Deal”. Adario Strange says, “Furthering strengthening an already close working relationship, Samsung and Google announced a new global patent-licensing agreement on Sunday.“We’re pleased to enter into a cross-license with our partner Samsung,” Allen Lo, deputy general counsel for patents at Google, said in a statement. “By working together on agreements like this, companies can reduce the potential for litigation and focus instead on innovation.” SEE ALSO: Top 15 Recipients... [...]

The latest post on ‘Mashable’ is titled “Google Debuts Video Quality Test and Other News You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you up to date on what’s happening in the digital world.Google is rolling out a new service called Video Quality Report, which lets users test how well their Internet Service Providers stream YouTube videos. 4Chan founder and CEO of Canvas Networks Christopher Poole said his company’s products, DrawQuest and Canvas, are coming to an end“. Google... [...]

The latest post on ‘Mashable’ is titled “Google Buys Nest for $3.2 Billion in Cash”. Seth Fiegerman says, “Google has entered into an agreement to acquire Nest, the business behind the smart thermostat and smoke detector, for $3.2 billion in cash.“They’re already delivering amazing products you can buy right now—thermostats that save energy and smoke/CO alarms that can help keep your family safe,” Larry Page, cofounder and CEO of Google, said in a statement. “We are excited to bring great experiences to more homes in more countries and fulfill their dreams!” Nest... [...]

The latest article on ‘Website Magazine’ is titled “Google’s Product Listing Ads Outperform Text PPC Ads”. Pete Prestipino says, “2013 was a terrific year for Google and its Product Listing Ads.  Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through rate for text-based pay-per-click ads on the network. IgnitionOne revealed that based on research of its client accounts, the click-through rate for PLAs during the year averaged 2.8%, while the pay-per-click average... [...]

The latest MOZ blog post is titled “Google’s December Authorship Shake-up”. Dr. Peter J. Meyers says, “Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.“. Google’s December Authorship Shake-up MOZ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix”. Amy Gesenhues says, “Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand’s television advertising effectiveness. According to the Ace Score results for 2013, Google won “Brand of the Year” in the software and website category, “Ad of the Year” for its... [...]

The latest MOZ blog post is titled “How to Use the Information Inside Google’s Ved Parameter”. David Kelly says, “With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google’s ved parameter and break down the information it contains in Google Analytics“. How to Use the Information Inside Google’s Ved Parameter MOZ Blog  [...]