UTM stands for Urchin Tracking Module. These tags refer to a group of “custom” ways to segment the traffic coming to your website, blog, or promo page as a result of your digital marketing activities. MOZ has published a Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile. The MOZ team says, “As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB... [...]

UTM stands for Urchin Tracking Module. When someone clicks on a UTM tagged URL, details of the source, the medium, and the campaign that that website visit comes from get transferred over into Google Analytics. MOZ has published a new Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile. The MOZ team says, “Welcome back to Whiteboard Friday! In today’s episode, guest host and small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles.”. MOZ  [...]

Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google Search and Maps. Search Engine Journal contributor Marshall Nyman has published ‘A Guide to Using GMB Attributes for Local Businesses’ to help users efficiently use GMB. He says, “In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes. Types of Google My Business Attributes There are two types of attributes within a listing... [...]

Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue. Search Engine Journal is hosting a webinar ‘Are You Making These Big Mistakes with Your GMB Listing?’ on Wednesday, June 16, 2021, at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar to find out how to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them. Are you making... [...]

Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue. Search Engine Journal is hosting a webinar ‘Are You Making These Big Mistakes with Your GMB Listing?’ on Wednesday, June 16, 2021, at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar to find out how to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them. Are you making... [...]

You can grow your business by adding it to the Google My Business. It enables you to get more web traffic from the search engine. Seer Interactive’s Kaitlin Hatch has shared nine tips to help you optimize your GMB listing. She says, “Creating listings on Google My Business will boost your local organic presence, or in other words, your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Once you’ve set up your Google My Business listing, there are several ways you can enhance your listings and increase your likeliness of... [...]

Google My Business tool allows business owners to create, manage and optimize their Google Business Profile. It can help you in attracting new customers from search and maps. Ahrefs’ Joshua Hardwick has shared a 14-step plan to help you optimize your Google My Business listing. Hardwick  says, “Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the list. Improved visibility. Providing useful... [...]

MOZ contributor Colan Nielsen has published an article highlighting 10 changes that impacted Google My Business in 2020. He says, “2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in... [...]

MOZ has published the new Whiteboard Friday video ‘4 Google My Business Fields That Impact Ranking’ featuring Joy Hawkins. The MOZ team says, “With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings”. 4... [...]

For creating your presence in Google My Business, you need to choose the most relevant categories. This enables you to reach the people who are looking for your products and services. MOZ contributor Miriam Ellis has shared a comprehensive article on choosing the right categories in Google My Business. She says, “Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed. In short, your choice of your primary and secondary categories... [...]