Influencer marketing in 2025 is driven by AI-powered analytics, niche micro-influencers, and authentic content. Brands focus on long-term partnerships and data-driven campaigns to enhance engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Succeed in Influencer Marketing in 2025’ featuring Justin Moore. This episode covers the following: Why Should Marketers Use Influencer Marketing The #1 Mistake Marketers Make With Influencer Marketing Will... [...]

Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]

Seed AI is a solution for marketers who often find themselves caught in a cycle of either spending heavily on paid traffic or exerting excessive effort to generate organic traffic. With this new software you can tap into a “hidden” source of free traffic that lasts a lifetime, potentially allowing you to gather as many as 1,845 buyer leads daily. And during the launch sale, simply use the coupon code SEEDADMIN to receive a 30% discount. ==> Claim your discount here: Seed AI. Here’s what SEED AI can do for you: ✅ Generate thousands of highly targeted clicks in any market for... [...]

Ranking high in Google search results requires quality content, strong SEO, and user engagement. Optimizing keywords, backlinks, and site performance boosts visibility and traffic. Semrush contributor Sergei Bezdorozhev has published an article featuring 10 tips on achieving higher rankings in Google Search results. He says, “Here are 10 ways to get your pages to the top of Google search: 1. Target the Right Keywords Focusing on keywords that are relevant to your business and that you can feasibly rank for gives you the best chance of reaching the top of Google’s results. Use Semrush’s Keyword... [...]

Achieving higher Google rankings requires quality content, strong SEO strategies, and user-focused optimization. Prioritizing backlinks, keyword relevance, and site performance boosts visibility and search positioning. The latest ‘Exposure Ninja’ video is titled ‘How To Rank at the Top of Google in 2025’. This video covers the following: Why matching searching intent perfectly has increased in importance Why expert-backed, fact-checked content continues to rank top How to structure your content so that it features in BOTH Google’s AI Overview and tools like... [...]

Google Shopping Product Feed Optimization ensures product listings are accurate, relevant, and high-quality to improve visibility and conversions. Optimizing titles, descriptions, images, and attributes enhances rankings and ad performance. Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 Google shopping product feed optimization tips and tricks. She says, “Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on your product feed. The quality, accuracy, and completeness of your product data determine how often and... [...]

MOZ expert Dr. Peter J. Meyers has published an article titled ’11 Years of Google Warming: Is Search Heating Up?’. He says, ” If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed. How many Google updates per year? In 2023, Google reported an astonishing 4,781 “launches”, up dramatically from the 350–400 first reported by Matt... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Enhance your Public Alerts to surface on Google Search’. The GSC team says, “This lightning talk is for authorities who manage and disseminate emergency alerts, such as those about floods, storms, or power outages. Learn how to help people stay safe during emergencies by maximizing the reach of your alerts on Google Search. This session covers how to increase the reach of emergency alerts on Google Search by enhancing Common Alerting Protocol (CAP) feeds. Join us as we cover... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Monitoring Organic Google Search Traffic in Looker Studio’. The GSC team says, “Join Googlers Cherry Prommawin and Daniel Waisberg as they discuss monitoring Google organic search traffic using Search Console, Google Analytics, and Looker Studio. Follow along with the Looker Studio dashboard template linked below and start monitoring your own data today.”  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying Google Analytics and Search Console data’. The GSC team says, “Search Console and Google Analytics are both powerful tools to help website owners make informed decisions. However, the data coming from these tools are not the same. Join Googlers Cherry Prommawin and Daniel Waisberg as they provide an overview of each tool and explain the differences between Search Console and Google Analytics data.”  [...]