Tableau has released a free white paper titled “5 Tips to Get More from Google Analytics”. The Tableau team says, “Google Analytics has given you many great new features for your website visitor, source, and conversion tracking. And there’s much more you can do to take full advantage of your data from Google Analytics. Ask and answer deeper questions: How well does the respondent audience in your web visits correspond to your target audience? What traffic sources yield the most valuable customers, not just one-time conversions? How can you enable colleagues who are not web-analytics... [...]
Archive for the 'Google News' Category
The latest article on ‘Website Magazine’ is titled “Google Gives Affiliates Greater Control”. Pete Prestipino says, “AdSense publishers were given more control over what advertisements their users would encounter when visiting their websites. Google announced an improvement to its Ad Review Center that will enable publisher/affiliates to approve or reject ads to more easily monitor and make the actual ad reviews. The four new features added by Google include a new option to show previously reviewed ads, an option to view ads by the new ad size widget, and a related-ads feature... [...]
The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”. Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth. Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a)... [...]
Kaleb Nation, a low-profile internet marketer, wants to show you how to use social media to get abundant traffic to your website. He seems to know what he is talking about. He reports that he has gotten 50,000,000+ views on YouTube and 200,000+ Twitter followers and 10,000,000+ website hits. His new training, Million Hits Secret, shares what he has discovered in his multi-year journey to IM success. He has been getting 20,000 hits a day to his blog with no advertising at all, only 100% free website traffic. He says he owes all his traffic to YouTube, Twitter, and Google. In this training, Nation... [...]
The latest article on ‘Website Magazine’ is titled “QUICK HIT: Google Analytics Changes Terminology”. Pete Prestipino says, “Google Analytics has changed the terminology used within its reporting system, changing “visits” to “sessions” and “unique visitors” to “users.” The relatively small change, which has been introduced within the past 24 hours, is an important one as it emphasizes the quality of a user’s experience in a cross-device ecosystem. “Visits” have actually been removed from the other general overview... [...]
The latest post on ‘Mashable’ is titled “Google Remote Desktop for Android: Control Your PC via Smartphone”. Samantha Murphy Kelly says, “Good news for Android users: You can now access your PC desktop computer directly via your smartphone or tablet. Google announced the launch of Chrome Remote Desktop app for Android this week, which lets you access files sitting on your home PC or Mac even when you’re nowhere near it. The move builds off its Chrome Remote Desktop app launched in 2011, which let users remotely access a desktop from another laptop or computer. The... [...]
The latest post on ‘Mashable’ is titled “Google Misses Q1 Earnings Estimates, Stock Drops More Than 5%”. Seth Fiegerman says, “Sometimes $15 billion just isn’t enough. Google reported earnings of $6.27 per share on revenue of $15.42 billion for the first quarter, missing Wall Street estimates for earnings of $6.44 on revenue of $15.52 billion. Revenue excluding traffic acquisition costs for the quarter was $12.19 billion, coming in below analyst estimates for around $12.25 billion. SEE ALSO: Google in 2014: The World Is (Almost) Its Oyster The number of paid clicks... [...]
The latest article on ‘Website Magazine’ is titled “Google Strikes Again and Duplicate Content Sucks”. Travis Bliffen says, “Google officially announced that they will be modifying access to paid ad keywords much like they did for organic search. You will still be able to get data from Google in Webmaster tools and the Adwords Search Term Report. This change means more work for PPC companies as more detailed tracking will be needed to find good exact match terms. A few weeks ago, I mentioned the new MOZ Local tool and how it could help you get listed on sites through data aggregation.... [...]
The latest ‘Econsultancy’ blog post is titled “Is Google about to block paid search keyword data?”. Graham Charlton says, “There are several reports suggesting that Google is about to make paid search keyword data ‘not provided’. As Google has already done this with organic search keywords, such a move would at least be consistent, but it would also make the job of the search marketer much more difficult“. Is Google about to block paid search keyword data? ‘Econsultancy’ Blog [...]
The latest VerticalResponse blog post is titled “Google Penalties – All You Need to Know”. Chipper Nicodemus says, “Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too. Like many aspects of SEO there’s a bit of mystery involved, so in this post, we break down the details about what penalties are, how your site could get one and how to tell if you have one. What is a penalty? Just like in hockey, a penalty is... [...]