Google’s Accelerated Mobile Pages project (AMP) enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. The AMP has been a significant initiative in terms of mobile page speed and it has been welcomed widely. Econsultancy columnist Stuart Shaw has shared an article highlighting important aspects of AMP. Shaw says, “Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site... [...]

Google has announced that it is going to implement a new version of AMP Cache to improve AMP Pages urls. With the new changes linked pages will appear under publishers’ URLs instead of the google.com/amp URL space. Talking about the implications of the changes, Malte Ubl, Tech Lead for the AMP Project at Google, says, “The next steps are moving towards fully implementing the new web standard in web browsers and in the Google AMP Cache. Our goal is that Web Packaging becomes available in as many browsers as possible (after all Web Packaging has exciting use cases beyond just AMP such as... [...]

Google’s Accelerated Mobile Pages (AMP) is an open-source project aimed at allowing mobile website content to render quickly. Since its launch many brands have started employing it. MOZ columnist Eric Enge has published an article guiding marketers on how they can start using AMP in 2018. Enge has also shared some case studies and his observations. On how AMP can affect marketers’ performance, Enge says, “Before adopting any new technology, you need understand what you’re getting into. At Stone Temple Consulting, we performed a research study that included 10 different types... [...]

Digital Marketing Depot is hosting a webinar on ‘5 Steps to AMP Up Your Call Conversions’ on Thursday, October 19  at 1.00 pm EDT. The webinar will focus on how to use Google AMP for enhancing the marketing revenue. The DMD team says, “Join our AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities. Attend this webinar and learn: AMP’s bottom-line gains (or losses). How... [...]

Google launched the Accelerated Mobile Pages (AMP) Project to make the web better for all. This project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Many marketers and webmasters have started using AMP to enhance their marketing efforts. Search Engine Land columnist Barb Palser has shared some stats on how the AMP links are shared online. Reading this article can help the AMP users to plan out their future campaigns in a way that can get more popular online. On how the AMP links are handled, Palser... [...]

Digital Marketing Depo is hosting a webinar on ‘Accelerated Mobile Pages (AMP): IS faster better?’ on Thursday, September 7 at 1.00 pm EDT. This webinar will help marketers learn hoe to implement AMP. Digital Marketing Depo team says, “Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine... [...]

Google’s Accelerated Mobile Pages are becoming popular among the marketers. MOZ writer Jeremy Gottlieb has published an in-depth article to help marketers use the AMP in an effective manner and to analyze their performance. Gottlieb says, “There are rarely any absolutes in this world, and this is no exception. Only you will know, based upon your particular needs at this time. AMP is typically used by news publishers like the New York Times, Washington Post, Fox News, and many others, but it’s important to note that it’s not limited to this type of entity. While there is an... [...]

Digital Marketing Depo is hosting a webinar on ‘Accelerated Mobile Pages (AMP): IS faster better?’ on Thursday, September 7 at 1.00 pm EDT. This webinar will help marketers learn hoe to implement AMP. Digital Marketing Depo team says, “Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine... [...]

Whether it is desktop or mobile, speed of your site matters. That is what has driven marketers towards the adaptation of Accelerated Mobile Pages (AMP). Most of the content providers use WordPress as their content management solution. According to a MediaPost research, Google AMPs can load websites 15-80% faster than standard mobile pages without compromising functionality. Search Engine Land’s Stephanie LeVonne has put together a handy guide for WordPress users to help them set-up AMP. LeVonne says, “In today’s mobile-centric world, having pages that load quickly is essential... [...]

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads. According to Google, the AMP pages will load fast with the new improvements. Google’s Vice President, Product Management Jerry Dischler says, “The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile... [...]