If you are interested in improving your online marketing success, there’s a new product you may want to investigate. It was developed by a team led by Tom Yevsikov; it’s called Madsense Revamped. This is revised and enhanced version of a product they created nearly 3 years ago. In the interim, they have added many improvements and have eliminated techniques that no longer are economical. As a result, they say, “Complete Newbies turn a $5 budget Into thousands per month working just 30 minutes per day”. The fact is, even though beginners can make money as affiliates, the... [...]

Some new marketers may not be aware of the power of Google AdWords, Google’s pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads. Depending on a number of factors, these AdWords ads can be an effective source of leads and sales. Kevin Fahey has just released training on how to make effective use of the AdWords service. As with many of his training products, he released this in the form a group of checklists (IM Checklist 23 – Google AdWords) that... [...]

Google AdWords has been with Internet entrepreneurs for a long time now. Still there are a lot of things we can learn and implement to enhance the AdWords performance for your business. Search Engine Land’s Pauline Jakober has shared three techniques to optimize your AdWords account. Jakober says, “If you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns. Naturally, this only applies if your business tends to slow down in the summer. If not, you’ll have to find another slow (read: less crazy) time of year... [...]

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task. Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace. Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.... [...]

Google has announced the integration of Google Optimize with Adwords. This integration will help marketers to improve and personalize the landing pages their ads lead to. Google Optimize provides marketers with an insight on which site experiences engage their customers and provides solutions to optimize websites and improve its performance. Google AdWords team says, “The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters. It’s... [...]

Online advertising is the biggest source of income for most online entrepreneurs. Google AdWords has provided people with a great way to reach wider markets with their customized ads. In the quest to improve the ad reporting, Google has added new status columns in the AdWords reporting. These columns will offer a comprehensive snapshot of advertising keywords’ current scores. On these improvements, Jon Diorio, Group Product Manager, Search Adssays, AdWords, says, “Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords,... [...]

In the first week of May, Google rolled outsimilar audiences for Search and Shopping along with Customer Match for Shopping to help advertisers use their own data to reach the right customer with the right message. According to recent reports, Google has launched new keyword bidding suggestions in AdWords to show advertisers suggested bids for various page positions. Marketing Land’s Ginny Marvin says, “Google will show bid suggestions for various page positions, even if the bid simulator is not available for the keyword. Google may show one, two or three bid suggestions depending... [...]

Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land that describes a series of new columns of Quality Score metrics coming to the AdWords UI. It was posted back on March 10 and seems to have received little attention. It was removed for some reason yesterday. (The archive can be found... [...]

Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land that describes a series of new columns of Quality Score metrics coming to the AdWords UI. It was posted back on March 10 and seems to have received little attention. It was removed for some reason yesterday. (The archive can be found... [...]

Ginny Marvin says, “Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns. Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: Page URL and Custom Label. The feeds enable advertisers to designate exactly which landing pages to include in a DSA campaign. There are several benefits and use cases for page feeds, such as these: If advertisers only want DSAs... [...]