Search Engine Journal contributor Dan Taylor has published ‘A Complete Guide to the Google Penguin Algorithm Update’ featuring the complete history of Google’s Penguin algorithm and how it impacted the practice of SEO. He says, “There have been a number of updates and refreshes to the Penguin algorithm since it was launched in 2012, and possibly a number of other tweaks that have gone down in history as unknown algorithm updates. Google Penguin 1.1: March 26, 2012 This wasn’t a change to the algorithm itself, but the first refresh of the data within it. In this instance,... [...]
Archive for the 'Google Algorithm Changes' Category
The Google May 2022 Core Update was announced on May 25, 2022. The core updates are changes Google makes to improve Search overall and keep pace with the changing nature of the web. Semrush contributor Mordy Oberstein has published an article highlighting the initial impact of the May 2022 Core Update. He says, “One day after Google officially announced the May 2022 Core Update, the Semrush Sensor caught significantly high levels of rank fluctuations. However, the initial burst of extremely high rank volatility lasted only one day. This is similar to volatility patterns exhibited both... [...]
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It comes from Google’s Search Quality Rater guidelines. E-A-T became well known after Medic Update in August 2018. Search Engine Journal contributor Kevin Rowe has published a guide called ‘E-A-T & Link Building: A Guide to Evaluating Prospects’. He says, “E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In the Search Quality Rater... [...]
Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021. He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare. Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search... [...]
IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing so far: 1. Changes in how alternative medicine topics are assessed Previously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content. E-A-T stands for “expertise, authoritativeness and trustworthiness.”... [...]
Google continues to update its algorithm for providing a better search experience to its users. By keeping an eye on the latest search algorithm changes, you can continue to gain more visitors to your site. Neil Patel has published a new video ‘How To Optimize For The Page Experience Algorithm’ to help you make the most from your SEO efforts. He says, “You’ve heard about the Google page experience algorithm, but how do you optimize it? Because Google doesn’t really reveal that much information about the algorithm updates. And if you want to rank at the top you have... [...]
Search Engine Land’s Barry Schwartz has published a new YouTube video on ‘Growing a site after an algorithm update’ featuring Michael Lewittes. Schwartz says, “It was a two-part interview, the first part was mostly about his history in the entertainment space and why he started his own site, even though he was super successful working Access Hollywood, US Weekly, NY Post, NY Daily News and other media networks. We mostly focused on how he first learned about SEO, the early Panda update and how he reshaped Gossip Cop to excel through these updates by focusing on E-A-T before... [...]
Search Engine Land has published a comprehensive article explaining the major eight Google algorithm updates. The SEL team says, “In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. But before we start, let’s see if you’ve ever been impacted by an algorithm update. All you need to do is launch Rank Tracker, sync it with your Google Analytics account and switch to Organic Traffic. Just hover your mouse over... [...]
Search Engine Journal’s Dave Davies has published ‘A Complete Guide to the Google RankBrain Algorithm’ to help you understand Google’s RankBrain Algorithm to improve your SEO rankings. Davies says, “RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in the spring of 2015, but not announced until October 26 of that year. At inception, RankBrain was applied to queries that Google had not previously encountered which accounted then and still does, for about 15% of all searches. It was expanded from... [...]
Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google’s new ranking factor – page experience. He says, “According to an announcement on Google’s Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]