Jenny Knizner says, “If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?” While you’re asking the marketing automation vs. analytics question, don’t forget your sales or executive team. They probably want to know how all that marketing data works with the data in their CRM. Connecting and analyzing data in this multi-device, multi-channel world can leave you feeling like there is simultaneously... [...]

Sean Jackson says, “Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start. Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all? On today’s show, we have the queen of data analysis for Rainmaker Digital as our guest to help you set up Google Analytics for your membership site. In this 27-minute episode, Jessica Frick, Sean Jackson, and Loryn Thompson discuss the best way to set up Google Analytics, including: The most important steps you need... [...]

Jennifer Blackburn says, “Faster than marketing teams can keep up, today’s marketing content is often shared across social channels, in email campaigns, and on third-party sites. It’s a good problem to have… Why? Because with the abundance of the resulting digital insights available, modern marketers have become better equipped at proving campaign ROI to their bosses, clients, and stakeholders. The data from Google Analytics alone, such as clicks and conversions, is enough metrics to fill an Olympic-sized pool—and they’re easy to snag and display in a pretty graph. The... [...]

AJ Wicox says, “All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should avoid the platform. Who should advertise on LinkedIn The three verticals that tend to work best are: high-value B2B products & services; recruiting efforts; and higher education. High-value B2B products & services Subscription services (like... [...]

Stela Yordanova says, “In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven of my favorite Google Analytics reports that help B2B marketers further analyze and understand website visitors. 1. Geographical report If you target certain regions or are running advertising campaigns in particular markets, the Geographical (Geo) report will help you analyze how users from these areas behave on your website. B2B marketers can use this data to determine advertising effectiveness and identify needed improvements (specific... [...]

Ginny Marvin says, “Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With the new property-moving capability, all users can now move Analtyics properties, and the views nested in them, to different accounts in a simple two-step process. Once a property is moved, it will have feature parity with the other properties in the account. For example, clients that had their accounts created by agencies will now be able to move their property out of an agency account and into one... [...]

Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making and editing tags. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create... [...]

Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making and editing tags. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create... [...]

Andrew Ruegger says, “Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the tools needed to maximize the value of their media investments and web traffic data. One free and easy place to look for new insights into your consumers is... [...]

Ginny Marvin says, “To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience, but it can also be used by those with access to accounts who want a playground for experimentation before making changes — in a client’s account, for example. And of course, Demo Account can be used in any training environment. Demo Account is populated with real data from the e-commerce Google Merchandise Store and will include the features marketers typically set... [...]